Each year, the English Children's Toy Association publishes a list of most popular toys helping parents to make children's dreams come true.
Based on their data, we tried to compile our list of the best toys in the world, slightly supplementing it and focusing on toys that are the dream of any child in Russia.

1. Hatchimals Spin Master Toys

We'll start with the interactive Hatchimals Spin Master Toys.
Its price varies from 5,000 rubles and more.
It is possible to buy a toy in online stores; you are unlikely to find it on the shelves of Russian stores.
Like any interactive toy, Hatchimals Spin Master Toys contributes to the development of a child by clearly demonstrating the full developmental cycle of a chick - from hatching a baby from an egg to the final stage of a pet's formation.

2. StikBot

A set that includes two movable little men and a tripod that allows you to shoot cartoons using a special application.
The kits can be bought at any children's store in your city.
Price from 1000 rubles.

3.Shopkins

Personalized plastic characters, store goods living their own lives.
The price of the set is from 1000 rubles. There is an opportunity to buy by the piece.

4. My dream Puppy

The price ranges from 2,500 to 4,500 thousand.
The purpose of the toy is to help a child's dream of a dog come true. Even in a plush version. The puppy makes sounds, nods his head, squints, knows how to drink from a bottle.

5. Putty Super Scarab

An improved analogue of our slime. Smart plasticine, a great material for creativity, has an anti-stress effect, develops fingers and hands, is non-toxic, does not dry out, does not crumble, does not stick to the hands and does not leave unpleasant odors.
Price: from 600 rubles.

6. Nerf N-Strike Elite Hyperfire Hasbro

A fantastic blaster that shoots rubber bullets, the dream of any boy who wants to defeat the Jidai.
Price from 5000.
You can buy a toy in online stores.

7. Star Wars Rebel U-Wing Fighter and other Lego constructors

Lego constructor that allows you to recreate the plots of the famous Star Wars movie.
Price from 5000 to 8500 thousand rubles.

8. Sylvanian Families - Bakery

Another novelty from Sylvanian Families. Set "Bakery", which includes 70 items: a dough kneading machine, oven, large table, scales, cutting boards, trays, rolling pin, food, various bakeware and ready-made buns.

9. Bunchems Megapack

A vibrant, colorful 3D shape construction set that allows you to develop the creativity of your children.
The price depends on the number of parts in the package and varies from 600 to 1500 rubles.
You can easily find the constructor on the shelves of children's stores.

10. Thomas & Friends Trackmaster Sky-High Bridge

The well-known hero of the cartoon "Thomas and His Friends" now not only rides on rails, but also easily jumps across the Brna River. The set includes a set of Thomas motorized train, Harold's helicopter, a cargo bunker, a complete layout of a track with a ramp and a bridge.
Price from 4000 to 5000 rubles.
You can buy it in online stores.

11.Paw Patrol Air Patroller

A great addition to the Paw Patrol collection. Easily transforms from helicopter to plane.
Equipped with light and sound accompaniment.
Price from 2000 rubles.
Sold in online stores.

12. RC climbing wall cars

A unique vehicle with the ability to move on floors, walls, glass surfaces and ceilings.
Rotates 360 degrees.
Price from 1200 rubles.
Sold in children's stores.

13. Teksta Puppy

Another replacement for a live pet.
The robot obeys commands, reacts to hand and voice gestures, and can play with a ball and bone.
Price from 4000 rubles.
You can buy it at any children's toy store.

14. Parrot Swing

The Parrot Swing is inspired by the X-wing fighter from the Star Wars universe. It is a hybrid of a multicopter and a UAV with a vertical take-off and landing function. Easily switches to level flight mode. The maximum speed can reach 30 km / h
Price from 10,000 rubles.
You can buy it in online stores.

15. Hoverboard (gyro scooter)

Personal electric vehicle in the form of a cross bar with two wheels on the sides.
The price is about 20,000.
You can buy it at any store for children and sports goods.

16. Minecraft figurine collection

Heroes of the computer game of the same name. Realistically recreated. With the help of the entire collection, you can recreate the Minecraft world in reality.
Price from 350 rubles.
Sold in children's stores.

17. Dolls Monster High and Ever After High

Heroines of Fairy Tales are the dream of almost every girl from 6 years old.
Price from 2000.

18. Play-Doh

The popularity of Play-Doh has not diminished for several years now. Plasticine promotes the development of fine motor skills and creativity in children. Bright, colorful, he never stands aside, attracting children with the softness of the mass and the possibility of creating voluminous models.

19. Furby

Furby is not the first year not giving up its position as one of the most popular toys that are presented for big holidays.
Price: 4000 rubles.
You can buy it in children's stores.

20. Нot Wheels

Unusual racing cars that instantly develop speed
Price from 200 rubles
You can buy it in children's stores.

21. Toys cartoon characters

Price from 300 rubles and more. The more popular the cartoon, the more popular the toy.
The shelves of children's stores are replete with an assortment of toys of this kind.

22 big barbie dolls

Unlike the usual miniature Barbies, these dolls are much larger and taller.
Prices for these dolls start at 4000 rubles.
The toy is available to the buyer.

23. Hexbug Radio Controlled War Spiders

Fighting Spiders is an opportunity to play out quite realistic battles of spiders. Each spider has laser blasters and is voiced.
Price from 2000 rubles.
Available for purchase at children's toy stores.

24. Hasbro Games

Hasbro games have a beneficial effect on the development of a child, improve communication skills, contribute to the development of independence, and influence the development of thinking and memory.
The price range is wide and depends on the configuration of the game.
Sold in any children's goods store.

25. Stack-A-Bubble: Soap Bubbles to Build

Bubbles that do not burst will delight children of all ages. They retain their shape for a long time and are able to hold each other's weight for a long time.
Price from 250 rubles.
You can buy it at any children's goods store.

26. Dolls of the Russian factory "Vesna"

A wide range of dolls from the factory, from dolls to talking young ladies, allows you to choose a successful doll for a girl of any age.
The prices are quite affordable for the average buyer.
You can buy it at any children's goods store

27. Very popular among boys are sets for creativity from the company "Zvezda"

with the help of which during the New Year's holidays you can assemble a Rossisa and a tank or an airplane. Board games from Zvezda are no less good. Another advantage of this brand is its relatively low price and affordability.

As you can see, the top popular children's toys are very diverse and extensive. The price range ranges from 250 to 10,000 rubles. And here it is for each parent to decide for himself whether to be a childhood dream or not.

Today we will discuss the topic - "which children's company is better", namely, we will make a rating of the favorite brands of mothers and children. To participate in the ranking, we have selected companies of baby accessories needed immediately after the birth of a baby, the best baby dishes and safe toys for babies. We will also consider baby food - which company is better and you will decide which company is the best baby food for feeding your child. We have got the Top 10 most demanded companies in terms of quality, design and practicality.

Parents are often interested, we write about this in our ratings, the latter Here are the best models for the summer, from the material you will find out which company of baby strollers is the best, and we suggest looking at the rating of baby companies for the little ones. They do not produce strollers, other essential things that no child can do without, in particular, rattles, educational toys for children under one year old, bottles, dishes and food. We took into account parental feedback, brand popularity, and some research. You can be sure of the safety of the materials of the companies presented in the top, let's go ...

Which baby company is the best among the manufacturers of products for newborns?

Sterilizer Avent, bottles, pacifiers

Considering that the first utensils for feeding and feeding a child under one year old must be 100% safe, the products of the well-known company "Avent" must be included in our rating. Reviews about the children's company Philips Avent are varied, but mostly positive. Bottles, pacifiers, plates and other accessories are made of high quality - they do not leak anywhere and delight children and their parents. And having teamed up with Philips, the American Avent fully provides parents with everything they need to cook food for their children (blenders, steamers), to ensure safety (baby monitor) and other necessary material.

If you want to know what this children's company produces, here is some list:

• Milk pumps and bags (containers) for storing milk;
• Pacifiers, bottles, sippy cups;
• Baby monitors, sterilizers, kitchen appliances.

Reviews of this product by example AVENT Natural bottles she is said to be the best of them all. The bottle is easy to wash, thanks to the wide neck, it can be sterilized. It has an anti-colic hole system, and the silicone nipple perfectly mimics your mother's breast. It is in this bottle that everything is natural and there is no annoying anti-colic ring (you must thoroughly rinse and insert, remove each time), as in the classic Avent, which simplifies and speeds up the process of preparing a mixture and feeding.

Disadvantages of reviews:

• High cost
• Too conventional design

"Munchkin"

Munchkin products

This Safe Baby Company from America is the best supplier of innovative baby products. When this company was created, the main emphasis was placed on quality improvement, improving the product so that every mother could say - "this is the best for my baby." Toys from "Munchkin" are something bright and, moreover, safe, giving impetus to development, an example is a musical cube, one press of which does not hurt the mother's ears and develops the child's abilities with pleasant music by Mozart.

The modern approach of the company is also manifested in the manufacture of tableware, for example, a dispenser bottle with an automatically closing lid can be taken everywhere with you. And when you need to make a mixture, use it and then pour it into a bottle. Heated wipes are also an innovation that modern mothers will love. All this simplifies the life of parents, and gives children pleasant moments.

The assortment of the company includes:

• Bottles, sippy cups, teethers,
• Baby dishes for the first feeding;
• Bathing toys, educational toys;
• Sleeping devices and travel accessories.

The best children's company produces dishes and bottles without bisphenol A. The anti-colic bottles of the company have a special valve that captures air bubbles and prevents them from returning to the baby's digestive system during feeding. Swimming with toys from the company is a real pleasure, as the mothers assure. Rubber toys keep water out and therefore last longer, have spray holes, are safe and odorless. And what is most interesting, some of them provide an indicator that determines the optimal bathing temperature.

"NUK"

Incomplete assortment of Nuuk

Many are interested in which children's company is better ... This manufacturer knows what bottles are needed for a newborn, and mothers fully support the purchase of the first dishes for their child. This is especially important if there is not enough milk and you have to use mixed meals. But the company produces not only the best bottles for feeding babies, but also other utensils that are safe for health. They are especially popular. training sippy bottles - the transition period between the nipple and the cup. In this case, the child gradually learns to drink from an adult dish.

The manufacturer produces the following children's products:

• Teethers, toothbrushes, pacifiers, bottles;
• Drinking cups and other utensils;
• Accessories for mom and baby hygiene, bath toys;
• Heaters and sterilizers.

All products are certified, and the design is thought out to the smallest detail, by the way, this brand of baby accessories was the first to come up with flattened nipples, which are successfully used to this day and form the correct bite. Colorful, but moderately bright pictures on the dishes will be pleasing to the child's eye, and it will be easier for parents to take care of the baby.

"Nuby"

Headquartered in the USA, this company is innovating in each of its product lines, be it feeding or child development. You can always find a product with an unusual design for yourself and your baby, for example, an ergonomic bottle with an anti-colic system, made of safe polypropylene and shaped like a nipple, unique pacifier with a transparent center (you will see the baby's mouth). For an older child, dishes for feeding a baby of juicy flowers or a convenient sippy cup are suitable.

The manufacturer also produces:

• Orthodontic nipples, nibbles;
• Development and bathing toys;
• Hygiene products;
• Bottles with anti-colic system and "sippy";
• Cutlery for babies.

Reviews about "Nubi" are always positive. Customers note that the bottles do not leak, they are comfortable to hold in the hand and take care of them. The only thing to remember is that some products cannot be boiled or heated in a microwave, but every caring mother can study the care instructions and recommendations of the company.

Chicco

Everyone in European countries already knows the Italian firm "Chico", and you can order there not only toys, but also dishes for a little resident, a stroller of excellent quality, a bed of a unique minimalist design. By the way, it is “Chico” that most often appears in our ratings, clothes and accessories for mom. All this the brand offers at a very reasonable price, available to everyone. And if you ask - which company is the best children's clothing, you can trust the quality of this brand.

The assortment is so wide that it is unlikely to fit here, and it is easier for you to view it on the supplier's official website:

• Strollers, car seats;
• First crockery and cutlery;
• Toys, clothes, shoes;
• Cosmetics for mom and baby;
• Electrical appliances of excellent quality;
• And much more…

Customer reviews are positive and strollers, electrical appliances, cots, clothes and shoes are especially popular. I would like to note that the toys of this company look very cute and attract children with their good-natured faces. And in the question "which company is better for children's cosmetics", it is safe to say that this company produces tubes with excellent creams and lotions.

List of the best toddler toy manufacturers

"Tiny Love"

Developing mat

For a child to develop rapidly, it is small enough - parents pay attention to the baby. But the unique developments of the Tini Love company will also help you with this, these products not only please the child, but also improve memory, imagination, and set you on the positive side. In addition, the materials used are safe, because the child often comes into contact with them and takes them into his mouth.

The firm competes with the famous Fisher Price, although it has fewer types of toys. Tiny Love can boast of a special development of Gymini - a portable play system for toddlers. The goods are produced in China, but the entire production is developed and managed in Israel, where the main office is located.

The manufacturer has a range of mobiles for a crib, baby developing toys, rugs, rocking chairs and so on. The only thing that can disappoint is the cost, for example, when purchasing a rocking chair for a baby, you will have to get rid of about 3 thousand hryvnia in your wallet. You can buy Tini Love products at the lowest prices in a popular store in Ukraine ⇒⇒

Fisher-Price

The best toy company is the world leader in their production. The main office of the developer is located in America. The main focus of the company is on the practicality, safety, durability and all-round development of children. The materials used are soft and safe hard. It was this company that initially began using plastic in the manufacture of toys for children under 3 years old.

Rolling toy

Crib mobiles with projectors are especially popular with parents. smart stuffed toys made from safe material and of course rattles and toys for bathing. They also make music centers, rocking chairs, high chairs and original pots for babies. Parents call only the disadvantage of the cost, it is higher than that of the previous participant, which makes him a more winning purchase.

The best baby food companies, according to parents' reviews

In our desire to give the best to babies, we would like to provide you with Semper puree, because, according to parents, this is the best food for babies and the best company for baby foods. But we found information that the composition of canned puree contains rice flour, and there are more sweeteners than other brands of baby food. This is not a deviation from the norm, but still does not give us the opportunity to single out the company as the best in our rating.

So, which company is the best baby food in jars? Here are the winners among baby food companies, according to expert commissions and, of course, parents of babies.

"Gerber" (Nestlé) - Poland

Puree "Gerber" in new packaging

What is the best baby food company when it comes to choosing mashed potatoes? This baby food was developed by specialists who know a lot about the peculiarities of the child's body. Expert commissions have repeatedly conducted research on the content of additives in mashed potatoes, and since choosing the quality, the best "Gerber" can only be the best company "Heinz" for children mashed potatoes. These manufacturers do not use GMOs, rice and other flours, starch, and the proportion of sugars does not exceed 0.3%.

But here, too, there is a certain error - water was found in the composition, but the manufacturer does not hide this. After all, complementary foods start with thin vegetables and fruits and are the right complementary foods for children's sensitive stomachs. How to choose baby puree, which company is better to use? The most "watery" complementary foods among these companies "Heinz", and before making a choice think about whether your baby should refuse such a meal if he suffers from an upset stomach.

Choosing baby cereals. Which firm is the best?

Assortment of Nestlé cereals

The best company of children's cereals by tradition - "Nestlé" , producing mashed potatoes "Gerber" and the best These cereals contain only useful world elements. There are no sugar, genetically modified additives, no preservatives, besides, the porridge has a pleasant consistency. Children like these cereals and do not cause allergies.

"Heinz"- the company which has already been discussed above, but production is not limited to purees only. The company also produces cookies and juices and healthy cereals. The latter can be successfully used for still very tiny children, since the consistency and composition allows this to be done already from 4 months.

- Nothing causes such joy and delight in a child as the appearance of a new toy. Is a necessity. She entertains, consoles, and most importantly, teaches. Not for nothing, she is as old as the world. Archeology confirms this. Just think, 35 thousand years old the great-grandmother of modern toys. This is evidenced by excavations of antiquities in the Czech Republic.

From history we see that in all corners of the Earth, parents made entertainment for their children, from improvised material. The Greeks used pottery. Rattles, whistles were made of clay. The dolls are puppets, made of ivory. The Slavs have dolls-reeled, made of fabric, and the very first ones are made of straw, grass and a shred.

A bell was hung on the neck of the toy. It was believed that in addition to the role of entertainment, she was a coastal woman, protected the owner from evil spirits. Wooden specimens were very popular, in the modern world, we would call them extra class toys. Tatar women made dolls from woolen threads for their daughters. In a word, all the kids had toys. They protected, helped, developed and were simply irreplaceable friends.

Now such toys can be seen, perhaps in a museum or try to make in folklore circles. To entertain and develop our little ones, it is up to other, modern copies. The coolest global brands compete with each other, trying to please the consumer, spoiled by a huge variety of products. We present to you the best manufacturers of goods for children. The rating is based on customer reviews.

The best manufacturers of children's toys

Chicco is the largest manufacturer of baby products

This is one of the brands of the Italian trade company “Artsana”, which was founded back in 1946, near Milan. The company specializes not only in the production of toys for all age groups, but also, perhaps, in all types of goods for babies, pregnant women and mothers.

No other company in the world can boast of such a wide range of products, and all the goods are modern, high quality, environmentally friendly. The research and development center of the company creates and improves its products, which allows it to keep pace with the times and even with such huge competition, stay afloat.

For the little ones, there is a huge selection of bright, musical rattles that help the child to learn all the colors of the world, from early childhood to learn to listen to enchanting music. In addition to toys - cribs, strollers, car seats, walkers. Moreover, walkers teach not only how to walk. This is a whole game complex on wheels! And your baby becomes its operator.

For the older ones, there are various types of bilingual toys that help the child to play and learn foreign languages. For the same purpose, sound posters. Inertial machines, talking dolls, different types of mosaics. It is the mosaic that helps the child develop the skills of patience and perseverance.

Physiological footwear of this company is very popular, it contributes to the correct, easy gait of the baby. Mothers appreciated all kinds of sterilizers, food processors, bottle warmers. With such helpers, raising a baby is not only pleasant, but also easy. The company took care of cosmetics for children and their mothers.

The best manufacturers of children's toys

Tiny Love is a manufacturer of educational toys

This company has been creating unique toys with an educational function for the little ones for 30 years. "Striving for excellence" is the motto of the company. The company, headquartered in Israel, has sales offices on all continents, including Australia.

30 branches are working for the good and for the joy of children from all over the world. According to the creators, both balanced nutrition is important for the growth and development of the body, and correctly selected developmental toys, contribute to the physical, intellectual growth of the individual. When creating toys, the authors consult with the best psychologists and educators. Quality control is a priority for the creators.

Toys are made from environmentally friendly materials, certified and meet the highest international standards. In addition to toys, the company will help to equip the baby's room with a crib, a wheelchair, rugs and other accessories. Your little one will be delighted with these wonderful products. The production facilities of this company are located in China.

The best manufacturers of children's toys

Fisher-Price is the largest toy manufacturer

This company was founded in 1930, in the USA, near New York and is named after the main creators. Times, of course, are not the best, but the manufacturer of toys, then still wooden, on strings, came out of the crisis with dignity and successfully developed, following the principles that the design of toys must be strong, parts must be safe, prices are affordable. It was this company that first began to use plastic for the manufacture of products for children. This happened in 1950.

Nowadays, the company can boast of its widest assortment and a huge number of manufactured products. From rattles to state-of-the-art development centers. Dolls, cars, constructors, puzzles with your favorite fairy tales, various mosaics, books.

It is difficult to list everything, and it is not possible. In addition to toys, you can choose a stroller, playpen, crib or some other necessary furniture for a child's room. Adults trust the manufacturer's product. And the kids are delighted with him! Many awards at international competitions confirm the quality, attractiveness and relevance of the company's toys.

The best manufacturers of children's toys

Mattel - Barbie Writer and Maker

The company was founded in the forties, of the last century, in the USA. From the very beginning, she specialized in the manufacture of picture frames. But since there was a lot of waste in the production process, they thought about why they could be used. The idea of ​​toys for children completely changed the fate of the enterprise.

The product has become very popular. But the main success came with the release of the music box, and later, other toys with a musical bias. Imagine the delight of the kids of that time! And this information is for girls, this 2019 year, their favorite Barbie doll turns 60. And she was born in this glorious enterprise. Here is such a wonderful story of this company.

Dolls with many accessories, heroes of your favorite Disney cartoons, various cars, games, all this is not a complete list of products. Designing such wonderful clothes for dolls, enterprising fashion designers have gone further, why not dress the kids too? So clothes for babies and adolescents have added to the list of products manufactured by this brand. The manufacturer did not forget about sports equipment and uniforms for young athletes.

The best manufacturers of children's toys

Lego - Best Constructors

If you may not have heard the names of previous firms, then Lego is probably on everyone's lips. Founded in Denmark in the 30s of the last century, the company is growing and flourishing. Manufacturing began with primitive timber structures, but the founders, who were serious about constantly improving their products, achieved stunning results.

Wooden components have been successfully replaced with plastic, and the assortment is such that it is impossible to list. Models of cars, airplanes, ships were added to Lego building sets, and, equipped with wheels, engines, they are quite functional. Robots, figures of animals, cartoon characters, all this can be added from these magic cubes.

The kits are so popular that Denmark is forced to significantly expand its production capacity. Plants for the production of constructors have been launched in Japan, Mexico, and Eastern Europe. And sales offices are located all over the world. It is worth noting that it was Lego that was declared the “Toy of the Century” by the British Toy Sellers Association. And the smartest kids participate in the World Construction Championships.

In addition to toys, the company creates its own popular LEGO LANDS. The first such exhibition of huge structures was held in Denmark, now they are regularly held in different countries, all continents. They are also popular in Russia. It is worth noting that animators also successfully use robots and other heroes made of Lego bricks in their films.

The popularity and need for designers are undeniable. They are able to take the child for a long time to their magical world, the world of creativity, thinking and creation. And the latest developments, Lego games, a product for the whole family, will allow you to communicate more closely with your child, help him feel like a real designer of the famous Lego company. Translated from Latin, the name of the company sounds - “I connect”.

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In the modern world, a wide variety of toys can be purchased for a child that will correspond to his age, level of development and preferences. Parents massively buy in stores a variety of educational toys for their kids, and not only on holidays, but also just on weekdays, to please the child. In addition, the new toy will always bring joy to the child, and to the mother - the long-awaited peace of mind and a few hours of free time.

However, to all questions, there is another side of the coin, because due to the huge demand for children's toys, unscrupulous manufacturers often enter the market. A toy made by these companies will not only not bring joy to the child, but may also harm his health. Therefore, the choice of a manufacturing company, as well as a store in which parents are going to buy another toy for their baby, should be treated with special attention.

What are the most popular brands of children's toys, as well as online stores that sell them, were found by analysts in the Yandex Search Engine News section of the Market Leader magazine for traders and investors.

« Lego "and"MyLittlePony ”proved to be the most popular toy brands on the Internet.

To determine the popularity of toy brands, the Yandex search engine is used, the rating for which is compiled thanks to:
- the service "Word Selection" (wordstat.yandex.ru) to determine the number of references for the last month;
- search region - Russian Federation;

As can be seen from the data in the table, the most popular brands of children's toys were:
- Lego - 381 663 queries in the Yandex search engine made by residents of the Russian Federation in June this year;
- My Little Pony - 165,013;
- MONSTER HIGH - 39 154;
- Barbie - 31 649;
- Fisher Price - 20 631;
- Littlest Pet Shop - 15,223;
- Play Doh - 14,151.
This is followed by:
- Nikko - 5,053 requests;
- BRATZ - 3 359;
- MOXIE - 3 001;
- BONDIBON - 2,290;
- Bburago - 2,049;
- Crayola - 1539;
- Paola Reina - 1529;
- BibiCar - 1523;
- Robocar POLI - 1 283;
- Thomas & Friends - 1 253;
- Chicco - 803;
- MECCANO - 763;
- VGR - 742;
- KINSMART - 733;
- ZOOB - 712;
- Anna Club - 285;
- CraftHolic - 251;
- Intex - 209;
- Tolo toys - 173;
- Aqua doodle - 170;
- Penbo - 103;
- DEVIK play joy - 103.
Less than a hundred requests in Yandex received the following brands of children's toys:
- Fur Real Friends - 82 requests;
- FARO - 31;
- Bestway - 30;
- Bomik - 11;
- Color Splasherz - 7;
- PlushCraft - 3.

Rating of the popularity of online stores selling toys in Russia in June 2014.

The rating is compiled on the basis of two objective and transparent indicators that will help in choosing an organization. This:
- the number of queries entered into the Yandex search engine per month (search region - Russian Federation);
- the number of mentions of a particular company in the media, that is, in the online editions of the Yandex.News news aggregator.

- The most popular online store for the sale of toys was "Detsky Mir" according to which the inhabitants of Russia made the largest number of queries in the Yandex search engine over the last month (559,892). The Detsky Mir brand has existed in Russia for over 50 years. During this time, traditions were formed within the network, which made it possible to successfully go through all the trials of the last century. The combination of traditions and the desire to keep up with the growing demands of the times allowed Detsky Mir to enter a new stage of development - the creation of a nationwide network of stores for children's goods of the 21st century;

- Second place got "Sima-land" with 92,332 requests in Yandex. The company has been operating in the Russian market of souvenirs and toys since 2000. The company has a huge warehouse at its disposal, as well as an exhibition hall with an area of ​​45 thousand square meters;

- Third place is occupied by "Enter", according to which 27,714 queries were made in the Yandex search engine in June 2014. This is the first multichannel retailer in Russia. Federal actively developing retail network.

The following are online stores selling children's toys:
- Mytoys.ru - 4,640 requests;
- RoboFish - 3 416;
- Eva Pro - 2 918;
- Kid Dreams - 1,260;
- Kidstore - 1 104;
- World of children's goods - 776;
- Smart child - 747;
- Razvivalki.ru - 561;
- Tigers - 329;
- The first shop - 233;
-Ingromshop - 160.
The following participants in the rating turned out to be obvious outsiders (less than one hundred requests):
- Hotbehemoth - 69 requests;
- BalToy - 49;
- Fijit Friends - 32;
- Toys fest - 31;
- Smarty Toys - 29;
- banby.ru - 21;
- Atoys.ru - 18;
- 77toys.ru - 12;
- Wes Kids - 12;
- Magaon - 12;
- Happy Panda - 7;
- Domotoi.ru - 1;
- Bigbear2m - 1;
- Mag For Mers - 1;
- Gambler - 1;
- Toys Vill - 1.

The total number of inquiries made for online stores that are included in this rating is 696379. Of these, 97% are in the top three, while Detsky Mir took over 80%.

The Yandex.Direct service provides an opportunity to follow the prompts, by entering which, a user of the Yandex search engine can find a store that sells toys that suits them:

Hints:
- a toy shop;
- buy toys;
- Kids toys;
- online toy store;
- Stuffed Toys;
- toys for kids;
- children's toys shop;
- interactive toys.

Russians' interest in the query "toys" in Yandex in June 2014

Thanks to the Yandex.Direct service, Market Leader analysts have traced the interest of Russians in the generalized query “toys” for a more thorough study of this issue.

As can be seen from the photo taken thanks to the Yandex.Direct service, residents of the Russian Federation were interested in the query “toys” in the Yandex search engine 2,257,154 times in June this year.

Along with the query "toys", the Russians also searched for:
- Toy within a toy - 208 836 requests;
- Watch toys - 165,725;
- Toy store - 132 588, and others.
Also thanks to Yandex.Direct analysts at Market Leader were able to trace the dynamics of the request for "toys" over the past two years.

- Russians showed the least interest in the query "toys" in the Yandex search engine since June-July 2012 (1.8 million queries);
- The highest interest in this request in Yandex was recorded in November-December 2013 (7.3 million requests).

Residents of which countries most often enter the query "toys" in the Yandex search engine?

Most often, over the past month, the query "toys" in the Yandex search engine was entered by residents of the following countries:
- Russia - 15.74 requests in Yandex based on one thousand of the country's population;
- Belarus - 10.07;
- Ukraine - 5.77;
- Kazakhstan - 3.22;
- Moldova - 1.74;
- Abkhazia - 1.70.
This is followed by:
- Armenia - 0.55 requests per 1000 people;
- Kyrgyzstan - 0.47;
- Azerbaijan - 0.11;
- Uzbekistan - 0.07;
- Tajikistan - 0.06;
- Turkmenistan - 0.02.

The store's catalog contains original products of brands known for the quality of products, their safety and attractiveness for children. We offer educational kits, soft and magnetic construction sets, collectible toys - everything so that the child develops harmoniously, plays with enthusiasm, trains imaginative and constructive thinking, memory, logic and fine motor skills. On our website you can buy:

• TM "Baza toys" - toys, wheelchairs, abacus, construction sets, musical instruments made of natural wood, painted with water-based compounds, safe products that are suitable for children from an early age;
• flexible tracks "Smart Road" - safe structures without fasteners and connections are quickly laid out, suitable for metal and plastic cars, help to learn the laws of physics in a playful way;
• original products of TM "Magnikon" - sets of magnetic constructors for children of different ages with simple and paired polygons, complex modules for creating 3D structures of initial, intermediate and advanced levels of complexity;
• SoftBlocks constructors with parts made of soft, harmless EVA foam - bright and attractive sets for creating volumetric figures are liked by girls and boys, suitable for kindergartens, playrooms, home use;
• collectible ducks for the bathroom FUNNY DUCKS - toys with original characters that are loved by children and adults, presented in more than 100 models;
• MarsWars bricks that are compatible with Lego, and so on.

Certified branded products in our online store

As a conscientious and customer-oriented toy supplier, our store offers beneficial cooperation to all customers. We:

• we sell toys in single batches, in small and large wholesale;
• when buying for the amount of 15,000 rubles or more, we make progressive discounts;
• we cooperate with individuals, individual entrepreneurs and organizations;
• We deliver purchases free of charge in Moscow and the regions of the Russian Federation - to individuals through the B2CPL service, individual entrepreneurs and companies by transportation to the company's warehouse or shopping mall.

Upon receipt of orders, we quickly process them and issue invoices for payment. The product cards of the online store provide detailed information about the products and current prices depending on the batch size. Purchases are shipped immediately after telephone approval and payment of the invoice.