I finally got these beasts! Many have already tried the new line from InBev. Even those who live in the provinces write that we have it everywhere, they drank it... But in Moscow they don’t. More precisely, it just appeared. Why? Most likely, this is exactly what InBev intended. First, go all over Russia, where the concept of “” is just emerging, and only then, to Moscow and St. Petersburg. After all, in Moscow and St. Petersburg there is already a lot of craft beer, and the consumer in this segment is very picky. What for do they need “Siberian Crown”?! Logical.

So such a move from a marketing point of view looks quite correct. While the target audience does not see the difference between “craft” and “craft”, occupy a niche.

For those who are not familiar with the concept of “craft”. Like “craft,” this term originated in America. It refers to the beer that brewing giants are trying to play in the craft beer market. Like “undercraft” or “pop craft”. Congratulations, the first “craft” beer has appeared in Russia! We are waiting for Baltika, Heineken and EFES. And I take my hat off to InBev - quickly!

Now let's figure out whether it is possible (and whether it is necessary) to buy this beer or, with our snobbish nose in the air, to pour it down the sink?

Siberian Crown Amur Temper(Russia, Ivanovo) - 4.5/12.5 The foam is weak and settles quickly. There is a little iron and Borodino bread in the aroma. The taste is slightly watery and sweetish. The aftertaste includes rye bread, sweet berries and a touch of toffee. Very similar to ““, but despite the slightly greater density and strength, they seem more empty. Overall, not bad. Really rye beer, albeit a mass-produced one. Grade "B-"

Siberian Crown Altai Wind(Russia, Ivanovo) - 5.6/13.5 Probably the most expected. How else? The first IPA in our country from the brewing giant! The aroma is quite strong. The hops are felt more in the herbs and flowers. For some reason it reminded me of Baikal. The taste is sweet and spicy at the same time. The aftertaste has a long and noticeable hop bitterness, which again sends you to the pharmacy. A kind of collection of herbs (mint, coriander, lemongrass?). Bitter lovers will fully appreciate this beer and yes, it is an IPA (I know that in the comments the whining will begin again that they say no). The “pharmacy” feel is a little annoying, but I’ll give it a “B+” rating.

Again, anticipating disputes and questions on the topic “is it better than Volkovskaya?”, I will answer right away - slightly different things that do not interfere with each other in my beer diet. I’ll take both, alternating so that I don’t get tired. For your money, quite good.

Siberian Crown Taiga Brown(Russia, Ivanovo) - 5.5/14 Least liked variety. Again there is a little iron in the aroma, which quickly goes away if you let the beer breathe a little. Roasted malt aroma is not bad. The taste is sweet, even a little cloying. The aftertaste is sweet, coffee, licorice.

At first, just reading the inscription “stout”, I decided that for a stout it was very cloying. Then I saw that it was not just a stout, but a “sweet stout,” that is, sweet. If with such an amendment, then nothing. Although it is more reminiscent of the dark “Goat”, if it were stronger and denser. Yes, it looks more like a dunkel than a stout. Clearly aimed at the sweet-loving masses. Grade "C+"

In any case, I am glad about this phenomenon. Crafts are also needed, it’s not all about dabbling in niches :)

We have something to be proud of!

The brand's history begins in 1996 in Omsk, where for the first time beer under the Siberian Crown brand was produced locally in honor of the city's day. The new brand quickly became popular and reached the national level in 2001.

In 2015, Sibirskaya Korona launched a line of beer with a special taste - Siberian Character:

Altai Wind- light ale in the newfangled IPA style (Aromatic Light Ale) with a bright aroma of mountain herbs and cedar, behind which a pleasant malt-caramel base is felt in the taste.

Thanks to the addition of a huge portion of special varieties of hops, when you inhale the aroma of this ale, you immediately remember the fresh mountain wind, saturated with the smells of herbs and cedar!

Taiga Brown- stout with a soft creamy taste with light notes of burnt coffee beans.

Thanks to the composition of six varieties of malt, the rich but soft taste of this beer has creamy and even coffee notes!

Amur Temper- rye ale, thanks to the addition of rye malt, the drink is distinguished by the aroma of spicy rye bread and a pleasant spicy aftertaste.

The taste of rye ale is similar to kvass, so in Russia this drink has huge potential to become the second most popular type of beer after the standard light lager. Easy to drink, refreshing, and at the same time has a richer taste!

Polar White Ale- unfiltered wheat beer with the aroma of fresh Borodino bread.
The uniqueness of the recipe: a balance of light and caramel malt, wheat and the addition of a generous portion of coriander.

Sibirskaya Korona Non-alcoholic

Beer "Sibirskaya Korona non-alcoholic" light pasteurized

Alc. no more than 0.5% vol. Volume: 0.5 l. Food value per 100g of beer: carbohydrates 4.5 g; 26 kcal (159 kJ)

Ingredients: water, barley malt, glucose-fructose syrup, hops, hop products.

TU 9184-028-70449753-2014

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Manufacturer:

Altai Wind

Beer "Siberian Crown ALTAI WIND. LIGHT ALE" light pasteurized

Extract. beginning wort: 13.5%. Alc. 5.6%. The content of ethyl alcohol is 5.6 ml per 100 ml of product. The content of ethyl alcohol is 24.6 ml in 0.44 l of product. Food. value per 100g of product: carbohydrates 4.0 g; 50 kcal (209 kJ)

Ingredients: water, barley malt, hops.

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

TU 9184-040-70449753-2015

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Siberian Crown Classic

Beer "Sibirskaya Korona classic" light pasteurized

Packaging: glass bottle 0.5 l., jar 0.5 l., jar 1 l., PET bottle 1 l., PET bottle 1.5 l.

Extract. beginning wort: 12%. Alc.5.3% Ethyl alcohol content 5.3 ml per 100 ml of product. Food value per 100g of beer: carbohydrates 4.5 g; 46 kcal (192 kJ)

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

TU 9184-030-70449753-2014

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Siberian Crown Golden

Beer "Siberian Crown Golden" light pasteurized

Packaging: glass bottle 0.5 l., jar 0.5 l.

Extract. beginning wort: 10%. Alc.4.2%. The content of ethyl alcohol is 4.2 ml per 100 ml of product. Food value per 100g of beer: carbohydrates 4.0 g; 38 kcal (159 kJ)

Ingredients: water, barley malt, rice (R) or corn (G) grits or maltose syrup (M), barley, hop products.

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

TU 9184-032-70449753-2014

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Siberian Korona with lime flavor

Beer drink "Siberian Crown" with lime flavor, pasteurized

Packaging: glass bottle 0.5 l., jar 0.5 l.

Extract. beginning wort: 12.5%. Alc. 4.7% vol. The content of ethyl alcohol is 4.7 ml per 100 ml of product. The content of ethyl alcohol is 23.5 ml per 0.5 ml of product. Volume: 0.5 l. Food value per 100g of product: carbohydrates 4.5 g; 42 kcal (175 kJ).

Ingredients: water, barley malt, rice (R) or corn (G) grits or malt. molasses (M), glucose-fructose syrup, hop products, nat. "351371 Lime", antioxidant ascorb. acid, acid regulators (citric acid, sodium citrate)

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

GOST R 55292-2012

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Polar White Ale

Beer "Sibirskaya Korona POLAR WHITE ALE" unfiltered, clarified, pasteurized

Packaging: glass bottle 0.44 l.

Extract. beginning wort: 12.5%. Alc. 4.9%. The content of ethyl alcohol is 4.9 ml per 100 ml of product. The content of ethyl alcohol is 21.6 ml in 0.44 l of product. Food. value per 100g of product: carbohydrates 4.5 g; 48 kcal (200 kJ)

Ingredients: water, barley malt, wheat, natural Coriander flavoring, hops, apple pectin.

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

GOST R 55292-2012

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Siberian Crown Light

Beer "Sibirskaya Korona Light" light pasteurized

Packaging: glass bottle 0.5 l., PET bottle 1.5 l.

Extract. beginning wort: 11%. Alc.4.9%. Ethyl alcohol content is 4.9 ml per 100 ml of product. Food value per 100g of beer: carbohydrates 4.5 g; 42 kcal (175 kJ)

Ingredients: water, barley malt, hops, hop products.

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

GOST 31711-2012

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Amur Temper

Beer drink "Siberian Crown AMUR CHARACTER. RYE ALE" pasteurized

Extract. beginning wort: 12.5%. Alc. 4.5%. The content of ethyl alcohol is 4.5 ml per 100 ml of product. The content of ethyl alcohol is 19.8 ml in 0.44 l of product. Food value per 100g of product: carbohydrates 3.9 g; 48 kcal (200 kJ)

Ingredients: water, barley malt, rye malt, hops.

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

GOST R 55292-2012

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Siberian Crown White

Beer drink "Siberian Crown Special Wheat White" unfiltered, pasteurized.

Packaging: metal keg 30 l.

Extract. beginning wort: 12%. Alc. 5.2% vol. The content of ethyl alcohol is 5.2 ml per 100 ml of product. Food value per 100g of product: carbohydrates 4.5 g; 46 kcal (192 kJ).

Ingredients: water, barley malt, wheat, natural flavoring “Coriander extract”, hops, yeast extract, hop products.

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

GOST R 55292-2012

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
Russia, 141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904, Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131, Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Siberian Crown Three Hops

Beer "Sibirskaya Korona Three Hops, Live" light unfiltered clarified pasteurized

Packaging: glass bottle 0.44 l.

Extractivity 10.9%. Alcohol 5.0%. The content of ethyl alcohol is 5.0 ml per 100 ml. Contents ethyl. alcohol 22 ml in 0.44 l of product. Nutritional value per 100g of beer: carbohydrates 4.5 g; 46 kcal (193 kJ)

Ingredients: water, barley malt, wheat, hops.

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

TU 9184-025-70449753-2013

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Taiga Brown

Beer drink "Siberian Crown TAIGA BROWN. STOUT" pasteurized

Packaging: glass bottle 0.44 l.

Extract. beginning wort: 14.0%. Alc. 5.5%. The content of ethyl alcohol is 5.5 ml per 100 ml of product. The content of ethyl alcohol is 24.2 ml in 0.44 l of product. Food value per 100g of product: carbohydrates 4.2 g; 52 kcal (217 kJ)

Ingredients: water, barley malt, caramel malt, roasted malt, hops, lactose.

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

GOST R 55292-2012

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Siberian Crown strong

Beer "Sibirskaya Korona strong" light pasteurized

Packaging: 0.5 l jar
Extract. initial wort: 18%. Alc. 8.3% vol. The content of ethyl alcohol is 8.3 ml per 100 ml of product. The content of ethyl alcohol is 41.5 ml in 0.5 l of product.

Nutritional value per 100 g of product: carbohydrates 6.0 g; 70 kcal (294 kJ)
Ingredients: water, barley malt, hops, hop products

Store at temperatures from +4 to +25°C in a dark place. After opening the container, consume the drink within 12 hours.

GOST 31711-2012

Hotline number 8-800-333-81-01
www.talktoabinbev.com

Alcohol is contraindicated for children and adolescents under 18 years of age, pregnant and lactating women, persons with diseases of the central nervous system, kidneys, liver and other digestive organs. The content of substances harmful to health in products does not exceed the permissible level established by the requirements of TR CU 021/2011 and the legislative acts of the Russian Federation. Excessive alcohol consumption is harmful to your health.

Manufacturer:
141607, Moscow region, Klin, Moskovskaya st., 28 - (K)
Russia, 430904 Republic of Mordovia, Saransk, Yalga village - (S)
Russia, 644073, Omsk, st. I. Bagnyuk, 2 - (W)
Russia, 153011, Ivanovo, Paris Commune street, building 143 - (F)
Russia, 404131 Volzhsky, Volgograd region, st. Pushkina, 85 - (V)

Despite the fact that in the near abroad the parody of the advertising campaign of the Russian beer brand “Siberian Crown” - the comedy series “Our Russia” (and it is known without reference or association with the product itself) - is much more famous - nevertheless, this campaign was very and was very successful and completed her task in full. The regional brand, originally created as a gift to Omsk residents for the city’s birthday (in 1996), over the course of 10 years has turned into one of the best Russian brands, recognizable, universally loved and popular.

Of course, the quality of the product itself played an important role. Here, all honors from the company's representatives are unconditionally given to the most talented person with an impeccable reputation, Ivan Nikitovich Bagnyuk, the permanent head of the company from 1985 to 1997. It was thanks to his efforts that the unremarkable Omsky brewery underwent restructuring in 1985, in 1989 it was one of the first in the industry to take out a lease by the team and for the first time in its history made a profit, in 1991 it was transformed into Rosar CJSC ", and already in 1992 he received his first medal at the international exhibition in Sochi (for Petrovskoye beer").

The Siberian Crown brand itself made a significant contribution to the collection of Rosara medals: unconditional success was first marked by gold medals awarded to the Special and Prazdnichnoye varieties at the Siberian International Fair (1997) and the International Beer Festival in Sochi “Beer-97” "

After the murder of Ivan Bagnyuk, which shook the whole country, the strategic investor of the enterprise, the company, took over the support of Rosar. Thanks to its financial assistance, a comprehensive reconstruction of production was carried out in 1998, which made it possible to increase the plant’s capacity and raise beer quality standards to the world level. It is not surprising that after this Siberian beer began to be mentioned every now and then in the lists of awards following international competitions in Finland, Switzerland, and even Czechoslovakia and Germany! Since 2001, sales of this beer began not only in the eastern region of the country, but throughout Russia, which consumers were incredibly happy about.

Today “Sibirskaya Korona” is one of the premium Russian brands of the Omsk branch of Sun InBev OJSC, and one of the most successful brands (considering that, according to the results of popular voting in 2007 and 2009, it received the title “Brand No. 1 in Russia ") and is brewed at the production facilities of the Angarsk, Volzhsky, Ivanovo, Klinsky, Novocheboksarsky, Omsk, Perm and Saransk Sun InBev plants.

Range:

• "Siberian Crown Classic"- light premium beer (lager), the main distinguishing feature of which is the use of special strains of brewing yeast in the production process, which provides the beer with a characteristic, easily recognizable taste and aroma, namely: a light floral-hop aroma, a slight honey sweetness, a delicate, slightly sour taste aftertaste. Dense white foam. Alcohol content - 5.0
• "Siberian Crown Golden"- a lighter beer compared to “Classic”, with a soft, almost without bitterness, refreshing taste and aroma, distinct pineapple notes. The special sunny golden hue is emphasized by a transparent glass bottle. Alcohol content - 4.0%
• "Siberian Crown White"- light beer brewed using wheat grain, the taste is soft, sweetish, with a fruity bouquet and bread notes typical for white beer. The aroma is floral and fruity. Aftertaste with distinct sourness. The foam is coarse, not stable, the color is hazy amber. Alcohol content - 5.0%
• "Siberian Crown Light"- light beer brewed from selected varieties of barley malt, lightly roasted. The taste is rich, distinctly bready, refreshing, the hop bitterness is clearly expressed. Alcohol content - 4.7%
• "Siberian Crown Original"- light beer, with a pleasant malt aroma and slight bitterness. Alcohol content - 4.7%
• "Siberian Crown Non-Alcoholic"- non-alcoholic beer made using a unique technology that allows you to preserve the classic aroma and taste of the brand. Alcohol content - no more than 0.5%
• "Siberian Crown Lime"- relatively new (2007), but already very popular light beer, which, thanks to a special production technology, has the taste and aroma of lime. Refreshing, sweetish, with a slight sourness. Alcohol content - 4.5%

“Sibirskaya Korona” is one of the three main brands of the SUN InBev company. Thanks to high quality and properly organized advertising, Sibirskaya Korona beer has gained popularity in all regions of Russia for several years. This brand produces both varieties with familiar tastes to consumers, as well as original beer designed for sophisticated connoisseurs.

Historical reference. Siberian Crown beer was created by technologists from the Omsk Rosar plant. It was first presented to the public on City Day in 1996, at a celebration in honor of the 280th anniversary of the founding of Omsk. The drink created a real sensation, and the very next day customers began looking for it in stores.

A year later, three of the five varieties of “Sibirskaya Korona” received gold medals at the “Beer-97” competition in Sochi. In 1999, when Rosar became part of the SUN InBev company, at the same competition the Siberian Crown won the title “Itself Excellence,” 3 gold medals and the Grand Prix.

The Siberian Crown brand has become synonymous with quality for beer lovers. In 2007 and 2009, it won the title “Brand No. 1 in Russia.”

The new owners quickly realized what a gem they had got and how important it was to preserve it. Therefore, strict quality control of products has been established in production. Only the best German, English and American hops are used in the production of beer.

The brand's assortment is constantly updated with new varieties of beer. The latest new product is the “Siberian Character” series, consisting of 4 types of beer: light and rye ale, stout and unfiltered wheat beer.

Due to legal restrictions, it is quite difficult to advertise beer in Russia. Therefore, SUN InBev invests large sums in the creation of viral videos for posting on the Internet. The director of several of them, united by the motto “All for the Siberian Crown” and the “imperial” surroundings of the century before last, was Timur Bekmambetov. David Duchovny was invited to play the main role in the 2-minute video (according to unofficial data, the filming cost the company $1.5 million). The commercial with Duchovny was watched by 1.7 million people in the first 4 days.

Types of beer "Siberian Crown"

“White” is an unfiltered pasteurized beer with a strength of 5.2% and a density of 12%. The taste is dominated by wheat tones.

“Classic” is a light pasteurized beer with a strength of 5.3% and a density of 12%. The intense hop aroma combines effectively with a slight bitterness in the taste.

“Strong” is a light pasteurized beer with an alcohol content of 8.3% and a density of 18%. When making the drink, 2 varieties of English hops are used: Citra (with a citrus aroma) and Chinook (with intense bitterness and a tart pine aroma).

“Light” is a pasteurized beer with a strength of 4.9% and a density of 11%. The piquant hop bitterness adds originality to the soft taste of the drink.

“Golden” is a light pasteurized beer with a strength of 4.2% and a density of 10%. The taste of the drink is light and refreshing.

“Tri Khmelya” is an unfiltered pasteurized beer with a strength of 5% and a density of 10.9%. The drink is brewed from 3 varieties of hops: English Golding with a floral-citrus aroma), German Hallertauer Tradition (with a fruity-herbal aroma), American Summit (with intense bitterness and citrus aroma).

“Lime Flavored” is a pasteurized beer drink with a strength of 4.7% and a gravity of 12.5%.

“Non-alcoholic” – light pasteurized beer with a strength of 0.5%.

Series “Siberian character”

“Altai Wind” – aromatic light ale (IPA), strength – 5.6%, gravity – 13.5%. The drink is fragrant with the aromas of cedar and mountain herbs; the rich taste is dominated by malt and caramel tones.

“Taiga Brown” is a stout with an alcohol content of 5.5% and a gravity of 14%. 6 types of malt are added to the wort, giving the drink a creamy taste with a hint of roasted coffee.

“Amurskiy Nrav” is a rye ale with a strength of 4.5% and a gravity of 12.5%. Rye malt gives the drink a spicy aroma and the taste of homemade bread kvass.

“Polar White Ale” – unfiltered wheat beer with 4.9% gravity and 12.5% ​​gravity. Coriander is added to the wort, giving the drink a spicy aroma.

) :-), where for the first time beer under the Siberian Crown brand was produced locally in honor of the city day. The new brand quickly became popular and reached the national level in 2001.

Various varieties of “Siberian Crown” are produced at SAN InBev factories in Volzhsky, Ivanovo, Klin, Perm, Omsk and Saransk. It should not be surprising that beer with the same name in different cities has completely different tastes...

This is how the official websites selling this foamy drink describe the taste of “Siberian Crown”:
“Golden beer, with dense, persistent foam, multifaceted taste and rich aftertaste is a real calling card of Siberia and the pride of all of Russia.

The secret of the success of Siberian Crown is the combination of classic recipes, modern technologies and the highest quality ingredients - malt, hops and crystal clear water. “Siberian Crown” combines the best Russian traditions and impeccable, stable quality. The modern image of the brand is built on such concepts as quality, style, pride in the country, prosperity, breadth of soul, nobility."

But what in reality? PMSM beer has deteriorated very much over the past years - I remember this taste well in the late 90s, and it was different, high-quality, dense... Now it’s chemistry with water, you can’t help but take some kind of concentrate. I know, I know, water is to blame for everything (as always), because the rest of the composition is exactly the same. Well, that means the water needs to be purified, or something. Or at least stop taking it from the tap...

In general, the conclusion is obvious - from old memory it’s not bad (I remember in 2002 I watched the World Cup with this beer at Manezhka, and that’s okay, I liked it then), but now I definitely won’t buy it. And old memory, it’s in etiquette...