Prepare a portfolio. Having concrete examples of your work demonstrates to prospective employers that you can be trusted and maintains the impression that you have knowledge and experience.

• Record all the events that you helped organize. Take photos, save examples of invitations and customer references that testify to your reliability and experience. Put it in a professional looking binder or folder. If possible, scan all materials so they can be emailed to potential employers.
• Prepare a professional resume that describes your education and experience. Don't forget to list events where you have volunteered, as well as your involvement in professional and student organizations of which you are a member.
• Write individual resume cover letters for each job opening. There is no one size fits all cover letter. Tailor your cover letter to address the client's specific needs and describe how you can meet them.

There are enough festive events in the life of every person. These are birthdays and anniversaries, weddings and anniversaries, the birth of a child, promotion, etc. If you plan to celebrate a celebration in a large company, then agencies for organizing holidays come to the rescue.

Their duty includes not only entertaining the audience during the banquet itself, but also decorating the premises, organizing video and photography, choosing the menu - the more services an organization offers, the higher its earnings.

First you need to register a legal entity: or, since an individual can provide services for organizing holidays only one thing - for example, as a toastmaster.

If the holidays are taken to organize a whole team, then it is better to arrange everything according to the law. In addition, for individual entrepreneurs and LLC it is provided - only 6% against 13% for the income of individuals.

When filling out an application, you must indicate the type of activity. You can designate it as "Provision of services to the population" or specify it, there is nothing wrong with that.

IP registration cost ranges from 5,000 to 10,000 rubles, depending on the region and the choice of counterparty. If you do everything yourself, you will have to - 2000 rubles.

Then you need to find suitable room. It is not necessary to place it on the "red line", but it should not be placed somewhere in the backyard either.

On the contrary, it should look very respectable and even festive. It is necessary to create a feeling of joy in the client from the very first steps.

So, the office can and should be decorated with balloons, multi-colored ribbons, crackers, etc., paint the walls in a pleasant discreet color, hang photos from corporate parties.

The cost of renting an office in a million-plus city on a not very busy street is about 15-20 thousand per month, on the central streets it reaches 45-50 thousand. In small towns it is really possible to find an office and 5-10 thousand rubles a month.

Repair cost depends on the state of the office. You can simply decorate the walls, hiding the flaws of the building - then it will come out much cheaper. 5 thousand rubles should be enough.

The next moment: the purchase of equipment. No holiday is possible without a microphone, speakers, musical instruments, an amplifier, a power source.

You need to have at least "gentleman's set" sound engineer, so that you can organize a sound of sufficient power.

We should not forget about transport. Only with the help of a car (or better - a minivan) is it possible to deliver the equipment to the venue of the holidays. If you don’t have your own car, you can buy it on credit, lease it or just rent it.

What services to offer?

Traditionally, the holiday agency offers:

• Holding corporate holidays, birthdays, anniversaries and other celebrations. You will need at least a presenter and a screenwriter. It can be a person in one person - the so-called toastmaster. In addition to him, the team should take: a vocalist, a musician (guitarist, accordionist, etc.), a sound engineer, a dance group. You can have a permanent staff, you can attract creative people from time to time. According to the latter scheme, they work most often, since it is permissible to limit oneself to a one-time payment. There is only one difficulty: a person in right moment may not be available. Therefore, you need to have a few creative freelancers in mind.
• Holiday venue decoration. Here you will need a designer or decorator who will decorate any room artistically and at minimal cost. By the way, this is not always required, so needs to be clarified with the customer.
• Script writing. Some agencies are only engaged in the development of the holidays themselves, and the customer brings it to life with their own means. Ready-made scripts are purchased by other agencies. Anyway, this service must be included in your price list.
• Organization of holidays in nature. It has its own specifics: you need to transfer the equipment, figure out how to power it, protect it from bad weather, and correctly organize the sound. That's why outings are more expensive.
• Photo and video filming. The team may have a full-time photographer or cameraman who accompanies the creative team everywhere, but usually the agency takes the search for a suitable specialist on its own. It is better to use already established connections and take a reputable photographer with you to the banquet. The cost of shooting is always paid separately, but the agency may include the average cost of services in its price list.
• Organization of quests in reality. This is new fashion trend which is gaining momentum. The point is to invite guests to play a real adventure instead of banal entertainment. For example, they need to get out of a closed room. This form of celebration does not imply a feast. But you can offer to conduct a quest at the place of the banquet. For example, play out a murder scene and offer to figure out which of the guests is the killer. Appropriate roles need to be distributed in advance. The closest analogy of such quests is the Mafia game.
• Cooking. This is not about the menu that is presented in any cafe or restaurant. If the team has a chef, he can cook for guests. You can offer exclusive dishes of your own cooking: exotic sweets, sushi, surprise sweets, etc.

The more different and creative services an agency offers, the better: more clients appear, they make more reviews, you can increase the cost of services.

How to promote an agency?

For a holiday agency, the main thing is reputation. To get promoted at the initial stage, when no one knows about the new company yet, you need to use all the means of advertising:

• You can limit yourself to block advertising in weekly newsletters, but this is ineffective. It is better to order an advertising article from journalists, in which the agency tells what services it offers and at what price, give reviews of satisfied customers. It is better to place the article in informational newspapers or entertainment magazines.
• Radio. For the radio, it is necessary to come up with a bright and creative sound advertising that best characterizes the leading vocalists and musicians of the agency. Well, if you can get it in advertising "voice" of a famous person in the city.
• There is a whole field for activity here. You can organize a website with customer reviews and fragments of speeches, vivid photos and a price list. However, it is more efficient to spin groups in in social networks. It is this activity that can launch word of mouth, which brings the lion's share of new customers to holiday agencies.
• TV. For him, it is better to order a promotional video from specialists or order it yourself. It must contain snippets of performances, show all artists and host, include second customer testimonials.

It's nice to have a well-known media personality on the team - for example, a local vocalist or a well-known entertainer. Not only can you build an advertising company around his personality, but he also will independently bring those clients who previously worked with him, and this will expand the potential audience.

Naturally, do not forget about the distribution of business cards and leaflets. There are guests at every performance of the holiday agency. They are already a "warm" audience, as they have seen the performance of the group and know what they are capable of. Therefore, you need to leave a memory of yourself in the form of contacts.

To expand your repertoire, maintain relationships with various dance groups and show groups in the city. You can attract them to organize a holiday show for piecework.

Active interaction with talented people supports the image of the agency, allows you to introduce new items in the organization of the holiday, do concert programs more interesting and intense.

Even one person, attracting familiar showmen from time to time, can independently organize unforgettable holidays- the main thing is to take an advance payment from the client and not go beyond the budget.

The main stages of opening a holiday agency

1. Opening a legal entity or .
2. Purchasing a suitable office small area, renovation and decoration of the premises.
3. Purchase of necessary equipment: amplifiers, microphones, speakers, purchase of a car (for rent or ownership) or the conclusion of a contract with a carrier company.
4. Drafting trial scripts, thinking over the concept of holding holidays, developing business cards, booklets, advertising posters and leaflets.
5. Holding casting for the purpose of selecting artists to perform.
6. Negotiations with media people offer of cooperation.
7. Adoption first orders, holding trial holidays with friends and good acquaintances.
8. Launching the site and maintaining groups in social networks with photo and video reports about what is happening.

Holiday agency business plan

Initial Costs

• registration of a legal entity - 10 thousand rubles;
• room refurbishment - 30-40 thousand rubles;
• purchase of the necessary equipment - 100-150 thousand rubles;
• development of the agency logo, printing of a signboard, advertising banner - 10-15 thousand rubles;
• creation of business cards, booklets and other printed materials – 5 thousand rubles (approximately 1000 pieces of each item);
• development and launch of the site plus registration of groups in social networks - 10-15 thousand rubles;
• purchase of stage costumes, make-up, etc. - 20-25 thousand rubles.

Thus, at the start it is necessary to spend about 200 thousand rubles.

Systematic expenses

• rent and payment of utility services for office premises – about 20 thousand rubles a month;
• payment for hosting and costs for the site administrator and groups - about 5 thousand rubles a month;
• renting a car or using the services of a carrier - by agreement, about 1000 rubles for one trip (with loading and unloading of equipment);
• decorative elements to decorate the room - from 1 thousand rubles, depending on the complexity and requests of the organizer of the celebration;
• – from 1 thousand rubles per performance;
• printing photos - from 5 rubles for 1 piece;
• carrying out an advertising campaign from 30 thousand rubles per month;
• taxes - 6% of profit.

Income

• for the full holding of the holiday (master of ceremonies, games, performances of artists) - from 15-20 thousand per evening;
• organization of photo and video filming - from 5 thousand rubles;
• preparation of a photo album with 50 photos or a 30-minute video film – from 3 thousand rubles;
• hall decoration - from 1 thousand rubles (it is necessary to take about a 50% markup on the original cost of goods);
• development of individual scenarios for a specific audience - from 5 thousand rubles;
• development and implementation interactive games – from 5 thousand rubles;
• cooking - 50% markup on the cost of products.

Total: Expenses for one performance with 3 hired artists who showed 2 performances each, with full decoration of the hall and preparation of a birthday cake, with the invitation of the agency's own photographer, amount to 8-10 thousand rubles. Income per performance: 30-45 thousand rubles.

In this way, the average profit from one performance will be about 20-25 thousand rubles.

In a big city, there will naturally be more orders. If you perform at least 3 times a week (for example, every weekend and one weekday), then you can earn in a month about 240 thousand rubles. Monthly expenses for renting a car and an office and running an advertising campaign - about 60 thousand rubles.

So the monthly profit may amount to 180 thousand rubles. Do not forget about taxes - 6% of the proceeds will have to be given to the state. In the design case it is 10 800 rubles. As a result, net profit is 169,200 rubles.

Of this amount, it is necessary to set aside part of the funds for Unexpected expenses, part - for updating and repairing equipment, part - for the purchase of new costumes, the acquisition of copyright for scripts, songs, numbers, etc.

How to start an event planning agency - details in the video interview:

A profitable business can be built on the creative branch of activity. One of its varieties is the organization of children's holidays. Therefore, novice entrepreneurs are interested in where to start a business and how not to lose the invested capital?

Agency registration process

When the question arises of where to start organizing a children's agency, you need to find out if the entrepreneur has the necessary amount. If you have start-up capital, it is advisable to create a client base for the business, and then register your business. Building a portfolio and finding clients can take for a long time and business taxes will have to be paid. Therefore, clients are first developed, after which the case is officially registered from scratch.

The optimal form of foundation is an individual entrepreneur (individual entrepreneur). At the same time, OKVED 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment, not included in other groups" are selected. By choosing this profile, the entrepreneur will maximize the company's capabilities. You need to register your business with the tax office. It is better to switch to the simplified tax system (simplified taxation system). There are two tax regimes:

• Six percent of all income.
• Fifteen percent of income including expenses.

The advantage of the USN is that the report is submitted only once a year.

You do not need a license to establish a children's holiday agency.

Plan for the organization of the necessary premises and equipment

An entrepreneur who opens a children's holiday agency from scratch must have:

• Car or any mobile transport, preferably a minibus. Since you have to travel a lot and carry various auxiliary materials;
• A room for holidays, which needs to be designed in an original and bright way to attract customers. You can decorate the hall with flowers, garlands, figures of fairy-tale animals, cartoon characters and balloons. By creating theme nights, the entrepreneur will need appropriate decorations.

Initially, you can do without an office. But later it will be needed, as it will testify to the solidity of the company. The area of ​​the premises is up to fifty square meters. It is desirable to have a parking area near the rented office. The room must be divided into three zones:

1. Negotiation room.
2. Stock.
3. Managers' room.

For a successful business project, it is desirable to organize your own creative website. To create a portal, you need from 12 thousand rubles. For monthly promotion, you need to spend about 3 thousand more rubles.

Recruitment for the company

When the question arises of how to open a holiday agency, you should first take care of the selection of qualified workers. It is impossible to work without the help of staff. Starting your business from scratch does not require you to hire many employees at once. It will be enough to invite several competent specialists. Standard set:

• A manager who must control all business processes and holidays, receive and process calls, communicate with specific customers.
• A driver who knows the routes well and knows how to entertain guests on the way. He will take over the functions of the logistician.
• Children's entertainer or toastmaster, creating a festive mood.

In addition to the above staff, depending on the profile of work, the following professionals may be needed:

• DJ.
• Operators.
• Photographers.
• Florists.
• Musicians.
• Dance groups.
• Animators, clowns.
• Pyrotechnics.

You will need a children's organizer of holidays. His responsibilities include:

• Creation children's script and coordinating it with parents.
• Clear planning of all details.
• Search and supply of members children's event suits.
• Decorating the hall for children, compiling a menu for the festive table.
• Cleaning of the premises after the children's event.

It is advisable to agree in advance with the chefs on the preparation of high-quality and tasty food. It is also worth paying attention to freelancers. In which case they will help the entrepreneur with children's slogans and a script.

Organization of financial investments in activities

Basic expenses for starting a business:

• Rent of premises (about 300 thousand rubles).
• Necessary equipment (musical equipment will be expensive: microphone, subwoofers, mixing console). For children's holidays, you need a lot of costumes, trampolines - 200,000 rubles.
• Employee salaries (from 500 thousand rubles).
• Fare.

The opening of a children's holiday agency is not just a team of talented animators. Here it is necessary to think over certain concepts of the case. The amount of initial capital can range from $10,000 to $100,000 - it all depends on the capabilities and imagination of a businessman. But you can always start a business with a minimum start-up capital. The help of friends and relatives in organizing children's holidays will help to develop a client base. The agency earns 10-15% commission from small orders and 3-5% commission from large companies. If a company receives several orders of 40 thousand rubles a month, and subsequently from 6 orders of 70 thousand rubles each, then in a year the business can fully pay off and bring good profit. However, this is a seasonal thing. Summer is a rather unprofitable time of the year. Since most children are sent to health facilities or taken away on vacation.

Useful information on the case

The search for clients for business development should start in your area. It is enough to send colorful postcards to all houses. Later, you can take a more serious approach. Advertising is of several types:

• Distribution in children's educational and entertainment institutions. Here you need to coordinate your actions with the owner or director of the institution.
• Through your own portal.
• Phone marketing.
• Direct marketing or direct marketing (direct communication between the client and the contractor).
• Departure of managers to enterprises for negotiations.

Do not forget about the regular clients of the agency, arranging festive evenings and distributing discount or promotional coupons. You can come up with a special incentive system for each client. You must always think one step ahead of your competitors. This business is creative, and therefore unpredictable. It is necessary to focus on large companies, carrying out corporate holidays for employees' children. AT recent times, it is becoming popular to organize science parties for children. At such parties, children are told in an entertaining way about science and shown various experiments.

Your agency for organizing children's holidays needs to be nurtured gradually. If a businessman stands still, then customers will get bored and find a more creative entrepreneur. Thinking about how to open a holiday agency, an entrepreneur must answer the following questions:

• What I want.
• What is needed for this.
• What do I have.
• What is missing.
• Where to get it.

The name of the event agency also plays an important role.

First of all, the customer pays attention to the name of the company.

An original and funny name will be remembered faster than a banal one. A profitable business based on organizing children's parties is easy to start with sufficient activity and desire.

To start a thriving business, you need to find the area that is currently most in demand.

This is the agency for the organization of holidays. This is original and profitable business, which is actively developing in the modern market. How to start working in this area?

Official registration

Perhaps it is difficult to imagine an occupation more interesting than the organization of holidays. The business plan for such a business begins with the costs of obtaining official documents giving permission to conduct business. First of all, you need to register as a legal entity or entrepreneur (optional).

To determine the form of an economic entity, consult with a qualified lawyer. For example, choosing an LLC, it will be possible to include in the paper the founders-partners who have invested an equal share of the investment. Form PBOYuL does not require such founders.

The basic documents for registering an enterprise include a charter, an application to the registration authority, for an LLC, you will additionally need to provide information about the founders and information about their meeting. You also need to pay a state fee. The registration procedure is carried out in the tax service, in the social and compulsory health insurance funds.

Room selection

Before you create an agency for organizing holidays, you need to decide on the location of the office space. It is there that clients will place an order, come to get acquainted with the portfolio and actors, and communicate with the director of the company. As such a territory, you can use both a specially designed apartment and a rented office.

The company can be located anywhere, but it is much more convenient for customers if it is located near the center and directly from the places where the organization of holidays will take place. The business plan should take into account the cost of rent, which may be slightly higher than when using a room in a residential area. But in the central part of the city there will be a much denser flow of people, which means that the number of potential customers will be higher, which will justify the costs.

Advertising promotion

When opening an agency for organizing holidays, you must immediately think about advertising. It is worth developing advertising booklets that can be distributed by mailboxes, left in shops, beauty salons, cafes and restaurants.

In addition, you need to make business cards, put up posters around the city and think over a holiday dedicated to the opening, where potential customers can immediately be convinced of the high level of quality of services provided. Without all these measures, a business can face a period of downtime in the first weeks of its existence.

Recruitment

How to start an event management business? Another point is the selection of employees. These should be talented artists of different directions, for example, a clown, a singer, a theater actor. In addition, you will need a script writer who will come up with texts for the holidays, taking into account the requests and wishes of customers.

Some sample works need to be created in advance so that visitors can familiarize themselves with them and make sure that such a style suits them. You will need a costume designer who will take care of the stage outfits, and possibly sew new ones. You will need a make-up artist, a secretary, and a manager. At the initial stage, when the agency for organizing holidays is not yet in great demand, the same person may be responsible for different areas of activity. For example, the costume designer may well be responsible for the make-up.

List of services provided

A ready-made business plan for organizing holidays should include a description of the events that the company will hold, as well as their estimated cost. An average agency offers its clients the organization of children's parties, for example, matinees, organizes parties for individuals, organizes leisure evenings, as well as seminars and conferences.

Each of these proposals must be finished script"turnkey", by which customers will be able to judge exemplary course events at the event they booked, and a list of actors or animators with their photos. If possible, the customer should get to know and communicate with them in advance.

What is required for the office?

There may be very little office equipment. For successful business, it will be enough to have several computers with an Internet connection, as well as fax and copier. The office can accommodate managers who will work with the client base.

Organization of celebrations and events will require equipment such as projectors, projection screens, mounting stage structures, as well as a car. In addition, it will be impossible to do without audio and video equipment, such as microphones, amplifiers, speakers. All this can be rented for the first time or purchased second-hand goods.

Partnership Opportunities

To reduce costs in the first months of operation, as well as to get a free source of advertising, try to find a firm to partner with.

A company that works on decorating rooms and halls for holidays and theme parties. Such a partnership will save money with a small start-up capital.

Clients will be able to order a package of services immediately, which is convenient for them and for you. And if the partner company has already established itself in the market, this will be an additional incentive for your company to succeed. By placing information about the services of a partner company on business cards, advertising booklets and Internet sites, you will be able to distribute information about your agency among an impressive number of potential customers for free.

When hiring people, you should not try to save money. A dissatisfied team may well fall apart, since this field of activity is favorable for freelancers, and many actors will find work without problems. This does not require a holiday agency.

A business plan can be cut in rental or printing costs, but personnel should not suffer in any way, this is the only way you can create a strong and friendly team. It’s easier to treat some working moments, because cooperation with creative people does not imply a strict routine. Unplanned situations will arise constantly, no organization of holidays can do without it.

The business plan should allow deviations and innovations, taking into account such a feature of this business area. Be prepared for the need for constant investment, at the first stage they are simply necessary for the growth of your business. Try to learn how to think creatively to cope with seasonal demand. Open new directions, look for corporate clients.

Just do not grab onto all things at once, it is better to ideally work out one scenario after another. Corporate trainings and private events are a separate business idea. Organizing holidays for such clients leads to a world of big profits. Getting into it is not enough, you need to constantly invent and surprise. We can say that this business is very complex, but exciting at the same time.

Work with clients

To keep your business afloat, it’s not enough to have perfect holiday decorations. The business plan should include the costs of the site, which will be created with the involvement of professionals. This virtual page will be a visual representation of the creativity that your agency is capable of, so its value should not be underestimated.

In addition, for a constant increase in the number of clients, it is necessary to carry out so-called hot calls: company employees must attract people at thematic promotions and exhibitions, distribute business cards, and then call after a preliminary acquaintance. For regular customers, you should consider the possibility of discount programs and holding special parties.

There can be no trifles in this, it is important to approach communication with all types of customers in a non-standard way. Gifts for the holidays, video presentations of scripts - all marketing methods will be good for drawing attention to your agency and making it stand out from all others.

Start-up costs

To start, you will not need much money, an amount of five thousand dollars will be enough. Part of these funds will go to the salaries of employees, the rest will have to be spent on costumes, cosmetics and equipment. The third part will be directed to the rent of the premises.

If funds allow, it can be purchased, but such expenses are no longer included in the budget start plan. A laptop will not be superfluous, on which it will be possible to show clients videos from events already held by the company.

Having bought all of the above, you can confidently start working in the field of organizing holidays. If you're creative and have been able to find your own creative approach, the profits will come in no time, justifying everything that was spent on the agency in the first months of its existence.