Geox (Geoks)- Italian famous brand that produces the so-called "breathable" shoes, as well as clothing for men, women and children.

The history of the shoe brand Geox

The brand began its existence in 1995 thanks to the chance and ingenuity of its founder, Mario Polegato. Mario himself had no idea to get involved in the shoe business, because he was born into a family that has been involved in wine for more than one generation and, as an heir, was also going to become a famous winemaker. However, fate decreed otherwise, inspiration descended on Mario on one of his trips to Reno: the city is famous for its very warm climate, and after another run under the hot sun, Polegato, suffering from overheating and discomfort, decided that a slight modernization of his shoes would not hurt and did There are several holes in the sole for better ventilation.

Mario was so pleased with his own invention that he decided that something could come of it and went with his original idea to the largest Italian shoe manufacturers. However, they did not share his enthusiasm and simply refused to cooperate, then Mario decided to start making shoes himself.

The Italian brand GEOX is one of the leaders in the European footwear market. In just over 20 years since its founding (the company was established in 1995), the brand has made a huge leap: from a tiny, almost family-owned shoe store “for its own” to a shopping monster with a network of more than a thousand of its own stores and almost 11 thousand multi-brand outlets.

Shop - boutique ESPRIT

GEOX was launched by Mario Moretti Polegato, a hereditary winemaker and avid athlete, who once got tired of feeling his feet sweat during morning runs. To begin with, Mario made holes in the soles of sneakers to improve ventilation, and a little later he decided to professionally engage in the production of breathable shoes - one that would provide thermal comfort to the feet and at the same time remain waterproof.

Alas, a number of large shoe companies, where Polegato turned with his idea, refused. And Mario was forced to get down to business himself: the winemaker developed a special material-membrane, which perfectly passed the air. His first membrane product was children's shoes: a small batch of membrane shoes for kids, unexpectedly for its creator, was dismantled by buyers in just a week. It was then that the Italian had the idea to start large-scale production of breathable products.

"Shoes that breathe" - under this slogan, which has not changed for more than two decades, the first pairs of GEOX began to conquer the world. Polegato did not think about the name for his shoe company for a long time: he simply added the X symbol to the Greek word geo (“earth” - the essence of practicality, sustainability), meaning modern technology.

With GEOX technologies, it is really on a short footing: just a couple of years after its foundation, the brand acquired its own research center, which not only produces composite materials that are permeable to air, but do not allow water to pass through, but also studies the characteristics of human perspiration and heat dissipation in order to make shoes even more more "alive". pleasant side effect research was the durability acquired by GEOX shoes: shoes, sneakers, boots of this brand are distinguished by increased wear resistance and abrasion resistance.

Official Russian site GEOX

Carried away by membranes, Mario took a fresh look at outerwear. This is how jackets and raincoats appeared in the GEOX line, which have the same breathable waterproof functionality as shoes. Thanks to the applied GEOX Respira technology, the brand's clothing perfectly removes sweat and allows the skin to breathe, minimizing the possibility of colds even during active sports in cold windy weather.

Already in 1999, just four years after the creation of GEOX, Polegato sensed in his offspring the potential worthy of entering the world market. And I didn't guess. Today, GEOX ranks second in the world in terms of the presence of its footwear products on store shelves (both offline and online). In 2010, the brand won the Innovator of the Year category. And it doesn't slow down.

So, "Wikipedia" claims that since 2013 GEOX has significantly improved the membrane: it has received 3 times better water-repellent properties and 6 times better breathability. In addition, wear resistance has increased 10 times, which made GEOX one of the most "long-playing" shoes in the world.

Presentation of GEOX Nebula technology on the official channel

Trade marks

• GEOX Respira

Where is it produced

GEOX shoes and clothes are produced in Italy, Brazil, China, Cambodia, Morocco.

Range

Men's, women's, children's shoes of absolutely all styles - from sports to business, casual and even romantic: you can also find romantic high heels in the GEOKS collection of breathable models. The brand also produces functional outerwear - jackets, vests, raincoats, down jackets, etc. for the whole family.

Where to buy

	The official online store GEOX.com, which attracts GEOX fans so much, sends goods from Italy only to the countries of the European Union, as well as to Ukraine (delivery cost in the latter is 35 euros). Many models are not available for online ordering. Therefore, it is frankly difficult to say that the official online store is suitable for full-fledged shopping.
	American eBay.com can be called perhaps "number 1", since there are tens of thousands of offers, and GEOX clothes and shoes can be purchased here not just cheaply - especially at auctions, prices often remain at symbolic meanings. Big sellers like apparelsave or shoesusa offer hundreds of models incl. from the latest collections.
	Apparently, the "Europeanness" of the GEOKS brand influenced the fact that the number of offers of goods of this brand on German ebay beats all records - more than 50 thousand offers. But you have to compare prices yourself. Delivery, often for a fee, is usually offered only within Germany, to the forwarder's warehouse. And in any case, it will cost less than from the USA. The downside is the German language of the ebay.de interface, but if you are registered on any of the ebay branches, you can use the same login and password.
	As usual, the Italian center of attraction for all fashionistas and fashionistas YOOX.com will delight lovers of new collections and free international shipping. Prices for GEOX cannot be called low here, but during the period of promotions and sales, you can get a significant discount. It would not be superfluous to mention the Russian interface of the store.
	A very large selection and prices that can be called "fair" - you will find all this in the American hypermarket Amazon.com. Free shipping to the forwarder's warehouse for orders over $25 applies to orders where Amazon is the seller.
	The German Amazon.de will offer an even larger assortment of GEOX than its American counterpart, but orders here are subject to VAT (the European equivalent of VAT), which is included in the displayed price. Free shipping within Germany is offered on orders over 29 euros. Free shipping to other countries of the European Union, in particular Poland, is possible (for orders over 39 euros).
	The largest stock online store in the United States, 6pm.com, is definitely worth visiting when looking for your GEOX. More than a thousand positions from the collections of the last few years. A solid selection of children's assortment. Free shipping across the USA, to the warehouse of the forwarder for orders from $50 or more. that contain any two goods.
	Expensive and respectable Zappos.com will not please you with significant discounts, more than 30% is not often found here. But on the other hand, the new, most fashionable collections at Zappos appear like clockwork. Well, free delivery of all orders in the USA, to the forwarder's warehouse.
	On the sites of closed sales, GEOX is not at all uncommon, and you can catch just exceptional offers, RueLaLa.com is especially generous. But the specificity here is that good prices it is necessary to "catch" and choose from the assortment that is offered.

Helpful information

Quality is really the forte of the brand. Numerous reviews confirm that GEOX shoes and clothing belong to the category of the so-called "indestructible": the service life of products exceeds the service life of competitors, and during wear, GEOX products practically do not lose their original appearance. But here it is - the original form - has certain features. Focusing on functionality, practicality, comfort, the manufacturer often forgets about the exterior: for example, GEOX shoes are often heavy - both literally and figuratively. The brand's clothing is also distinguished primarily by functionality: GEOX prefers not to play with color and style, limiting itself to discreet solid colors.

However, it must be emphasized here: despite the peculiarities of the appearance, you will not find such a concentration of high-tech solutions in any other shoe in the world. What are the Xense soft anatomical soles or the amazing Xand shock-absorbing system, the Net Breathing System technology that provides excellent breathability throughout the inner area of ​​​​the sneakers / boots, or the Amphibiox system that gives an unsurpassed level of moisture insulation! The garment also features the GEOX Respira system, which wicks away sweat and stays dry in the harshest environments.

In general, if you put quality and functionality in the first place, GEOX will not let you down.

Actual dimensions

GEOKS shoes, both for children and adults, are most often full-length. However, there are reviews that a number of models are sewn on a narrow leg. Therefore, when buying, it makes sense to carefully study the issue of completeness, and even better - find an opportunity to try on shoes offline, and only then order the model you like at a better price in online stores.

GEOX size charts

1 inch - about 2.5 cm

WOMEN'S SIZES

Women's shoes

Europe	USA	Great Britain	mm.
35	5	2.5	233
35.5	5.5	2.8	235
36	6	3	240
36.5	6.5	3.5	244
37	7	4	247
37.5	7.5	4.5	251
38	8	5	254
38.5	8.5	5.5	257
39	9	6	260
39.5	9.5	6.5	264
40	10	7	267
40.5	10.3	7.3	270
41	10.5	7.5	273
42	11	8	280

Women's clothing

Italy	Germany	France	USA	Great Britain
38	32	34	2	4
40	34	36	4	6
42	36	38	6	8
44	38	40	8	10
46	40	42	10	12
48	42	44	12	14
50	44	46	14	16
52	46	48	16	18
54	48	50	18	20

MEN SIZE

Men's footwear

Europe	USA	Great Britain	mm.
39	6	6	260
40	7	6.5	267
41	8	7	273
41.5	8.5	7.5	277
42	9	8	280
42.5	9.5	8.5	283
43	10	9	286
43.5	10.5	9.5	290
44	11	10	293
45	12	10.5	300
46	12.5	11	306
47	13	12	313

Men's clothing

Italy	Germany	France	USA	Great Britain
46	46	42	36	36
48	48	44	38	38
50	50	46	40	40
52	52	48	42	42
54	54	50	44	44
56	56	52	46	46
58	58	54	48	48
60	60	58	50	50

CHILD SIZES

Children's shoes

Europe	USA	Great Britain	mm.
24	8	7	160
25	8.5	7.5	167
26	9	8.5	174
27	10	9	180
28	10.5	10	187
29	11	11	193
30	12	11.5	200
31	13	12.5	206
32	1	13	214
33	2	1	220
34	3	1.5	227
35	3.5	2.5	233
36	4	3	240
37	5	4	247
38	5.5	5	254
39	6	6	260
40	6.5	6.5	267
41	7	7	273

Baby clothes

Age	Growth
	cm	inches
6	120	47
8	131	52
10	145	57
12	159	63
14	164	65

INFANTS - SIZES

Shoes

Europe	USA	Great Britain	mm.
15	1	0,5	100
16	1,5	1	107
17	2	1,5	114
18	3	2,5	120
19	4	3	127
20	4.5	3.5	134
21	5.5	4.5	140
22	6.5	5	147
23	7	6	154
24	8	7	160
25	8.5	7.5	167
26	9	8.5	174
27	10	9	180
28	10.5	10	187

Geox is the brand that gave the world breathable shoes

The Italian company Geox designs and manufactures outerwear and footwear for women, men and children. The hallmark of each collection of the brand is the breathable and waterproof properties of shoes and clothing, the use of advanced technologies and modern wear-resistant materials.

The creation of breathable technologies involves continuous research, experimentation and innovation. It is a philosophy that combines creativity and performance, style and technology, care for people and the environment.

Using technologies protected by more than 60 patents, Geox shoes and clothing have characteristics that provide instant comfort in any season and in any weather.

Geox is one of the world's leading brands in the International Lifestyle Casual Footwear Market (Shoe Intelligence, 2014).

BRAND HISTORY

"Shoes that breathe" is an idea, a special approach and a promise of well-being and absolute comfort, which have become the mission of Geox since its foundation.

Almost 25 years have passed since the founder and president of Geox, Mario Moretti Polegato, came up with the revolutionary idea of ​​making holes in the rubber sole of his shoes. Then, under the sizzling Nevada sun, he experienced unbearable discomfort in his legs. “Why not design a shoe that combines the flexibility and durability of a rubber outsole with increased wicking and breathability?” - thought Mario Moretti Polegato and, returning to Italy, brought his intuitive idea to life in a small shoe shop that belonged to his family. The technology was immediately patented by him, and so the first "breathable shoes" appeared. Polegato offered his invention to well-known shoe companies, but they were not interested in it. Then, having successfully passed the market test with the created line of children's shoes, Mario Moretti began his own production. The number of patented technologies has increased over time, and the Geox product range has expanded first to men's and women's shoes, and later to outerwear.

Every Geox collection combines modern casual style with cutting-edge technology, and even the name of the brand reflects its connection with nature and life. The name Geox is formed from the ancient Greek word Geo ("earth") and the letter "x", which symbolizes modern technologies developed in Italian laboratories and protected by international patents. Our name reflects our efforts and energy, our passion and know-how, care and attention to detail. Geox is science at the service of quality and everyday elegance. The whole path from the idea to its implementation, despite its duration, was passed quickly enough. This is evidenced by the successes inscribed in more than a quarter century of the company's history. High-tech solutions used in the production of footwear and clothing are successfully tested internally and externally in real and extreme conditions - from racing arenas to ski slopes. The company's patented technology of "breathable shoes" with rubber soles with a special membrane that is permeable to water vapor, but not to water, has also been applied in the manufacture of shoes with leather soles, which are also able to repel water and remove moisture. The new generation of Geox shoes are made using Amphibiox technology - better protection from rain and bad weather, combined with maximum breathability and natural thermoregulation. This technology provides a range of Geox models with an unrivaled level of waterproofing and protection.

V last years The Geox family of technologies has been expanded to include the unique Xand cushioning system, Xense soft anatomical midsole, the lightweight and flexible Nebula line, the Side Transpiration System and the Net Breathing System for breathtaking breathability.

In 1992, the Italian winemaker Mario Moretti Polegato traveled to the small American town of Reno, Nevada on business of the family business. The weather was hot, and on a walk around the neighborhood, Mario felt that his feet were very sweaty and burning because of the heat. It was then that he came up with the idea to make several holes in the sole of the shoe to allow the feet to breathe. Thoughts that he was not the only one who faced such a problem, and his idea could make shoes much more comfortable, did not leave him. So he decided to leave the family business of wine production and come to grips with the development of breathable shoes.

Mario approached the matter with enthusiasm and thoroughness: he created his own scientific center to develop a special membrane for shoes that would provide air access to the feet, but not absorb water from the outside. He also attracted other scientific laboratories and institutes to work. Soon the efforts were crowned with success - the membrane was invented.

Mario wanted to sell his development to shoe companies, but no one believed in the effectiveness and prospects of innovation. Then in 1995 he opened his own shoe company, calling it Geox - from the Greek. "earth" and the letter X, meaning innovative technology. Geox began to produce shoes for adults and children, casual, sports, tourist - not wet, but allowing the skin to breathe. Soon she made a splash in the shoe market, making the company one of the leaders in this business.

Geox is constantly working to improve its inventions. In 1999, the company succeeded in obtaining a breathable material for the manufacture of clothing. Geox jackets and windbreakers are great at keeping you warm, yet ventilated to keep your body comfortable. In 2001, the company patented a unique "breathable leather" technology, which allowed the production of elegant women's shoes .
​
By 2008, the brand launched a professional sports shoes, and in 2013 again improved its membrane - it significantly improved the resistance to moisture and air permeability.

In 2011, Geox became interested in the royal Formula 1 racing and entered into a partnership with one of its "stables" - Red Bull Racing. The high quality of professional sportswear and footwear allowed the company to fully equip this team from pilots to technical staff. In 2012, Geox placed their logo on the racing cars of Red Bull Racing, becoming one of their main sponsors of the team.

Today, Geox is a comfortable, comfortable shoe created with many patented technologies. In it, the legs will not be wet, which is especially important for active children, athletes and travelers. The special membrane in an insole will allow to carry out sweat outside and to keep feet dry.

Incredible, but Geox shoes legs are protected in the opposite direction: they will not be wet from rain and snow. The porous membrane in the sole repels moisture, keeping feet comfortable again. And the presence of an aluminum film in winter shoes Geox will effectively retain heat even in the most severe frost.

Location

Italy Italy: Montebelluna, Treviso

Key Figures

Mario Moretti Polegato

Industry Products turnover Operating profit Net profit Number of employees Site

history of the company

The company was founded by Mario Moretti Polegato in 1995. The name of the company comes from a combination of the Greek word Geo (earth) and the letter "X", symbolizing modern technology.

Polegato was born in 1952 into a family of winemakers and developed the family business. One day he went to a wine conference in Reno. While jogging in the hot Nevada desert, he felt the discomfort of overheating feet, and he had the idea to make a few holes in the sole of the shoe to improve ventilation. Based on a small leather business owned by his family, Mario began manufacturing breathable shoes. After several years of adapting the product to market requirements and improving production technologies, large-scale production of shoes under the Geox brand began. In 1999, the company began to produce clothes in addition to shoes.

Research and development

The production of composite materials that are permeable to air, but impervious to water, requires serious technological and scientific developments. Geox holds several patents in this area. In addition to its own research center, where scientists study the characteristics of human sweating and heat transfer, Geox collaborates with a number of major universities and laboratories to develop and test new technologies.

Since 2013, Geox has improved its membrane, it has become 6 times more breathable, 3 times better water repellent, 3 times more abrasion resistant and 10 times more wear resistant.

Current state

Currently, Geox is one of the leaders in the production of footwear and clothing. The company's products are represented in more than a hundred countries around the world. Geox has a network of 1,150 stores and approximately 11,000 multi-brand outlets. At the same time, the franchising system is widely used.

According to the industry magazine Shoe Intelligence, in 2009 Geox ranked second in the world in the Lifestyle Casual footwear sector (casual shoes). In 2010, Geox won the Innovator of the Year category at the CNBC European Business Leaders Awards.

Major Shareholders

• Mario Polegato Moretti - 70.98%
• Capital Research and Management Company - 4.95%
• Nordea 1 SICAV - 2.06%

Sponsoring

In 2011, Geox sponsored the Geox-TMC (formerly Footon-Servetto-Fuji) cycling team. The team failed to obtain a UCI ProTeams license, but its rider won the Vuelta a España. During the off-season, Geox management unexpectedly announced that they were ending their sponsorship of the bike project. The team's managers no longer had enough time to find a new general sponsor, and the team was disbanded.

In 2011, the company began working with the Red Bull Racing Formula 1 racing team, creating equipment (clothes and shoes) for the riders and team staff. And in 2012, the company became one of the main sponsors (Team Partner) of the team and placed its logo on racing cars.

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An excerpt characterizing Geox

- Full. Nonsense! The main thing is to try to be respectful and prudent with the old prince.
“If he scolds, I will leave,” said Anatole. I can't stand these old people. A?
“Remember that everything depends on you.
At that time, the arrival of the minister with his son was not only known in the maid's room, but appearance both of them have already been described in detail. Princess Marya sat alone in her room and tried in vain to overcome her inner agitation.
“Why did they write, why did Lisa tell me about it? After all, this cannot be! she said to herself, looking in the mirror. - How do I get into the living room? Even if I liked him, I could not be myself with him now. Just the thought of her father's gaze horrified her.
The little princess and m lle Bourienne have already received all the necessary information from the maid Masha about what a ruddy, black-browed handsome minister's son was, and about how papa dragged their feet by force to the stairs, and he, like an eagle, walking up three steps, ran after him. Having received this information, the little princess with m lle Bourienne, still audible from the corridor with their animated voices, entered the princess's room.
- Ils sont arrives, Marieie, [They have arrived, Marie,] you know? - said the little princess, waddling her stomach and sinking heavily into an armchair.
She was no longer in the blouse in which she sat in the morning, and she was wearing one of her best dresses; her head was carefully removed, and on her face there was a revival, which, however, did not hide the drooping and dead outlines of her face. In the attire in which she usually went in society in St. Petersburg, it was even more noticeable how much she had grown ugly. On m lle Bourienne, too, there was already imperceptibly some improvement in the outfit, which made her pretty, fresh face even more attractive.
- Eh bien, et vous restez comme vous etes, chere princesse? she spoke. – On va venir annoncer, que ces messieurs sont au salon; il faudra descendre, et vous ne faites pas un petit brin de toilette! [Well, are you staying, what were you wearing, princess? Now they will come to say that they left. You will have to go downstairs, and at least you dressed up a little bit!]
The little princess got up from her chair, called the maid, and hurriedly and cheerfully began to invent an outfit for Princess Marya and put it into execution. Princess Marya felt insulted in her self-esteem by the fact that the arrival of the bridegroom promised to her excited her, and she was even more offended by the fact that both of her friends did not even imagine that it could be otherwise. To tell them how ashamed she was for herself and for them meant betraying her excitement; moreover, to refuse the dress that was offered to her would lead to lengthy jokes and insistence. She flushed, her beautiful eyes went out, her face became covered with spots, and with that ugly expression of the victim, which most often stops on her face, she surrendered to the power of m lle Bourienne and Lisa. Both women cared quite sincerely about making her beautiful. She was so bad that the thought of rivalry with her could not come to any of them; therefore, quite sincerely, with that naive and firm conviction of women that an outfit can make a face beautiful, they set about dressing her.
“No, really, ma bonne amie, [my good friend,] this dress is not good,” said Lisa, looking sideways at the princess from afar. - Tell me to file, you have a masaka there. Right! Well, after all, it may be that the fate of life is being decided. And this is too light, not good, no, not good!
It was not the dress that was bad, but the face and the whole figure of the princess, but m lle Bourienne and the little princess did not feel this; it seemed to them that if they put a blue ribbon on their hair, combed up, and lowered a blue scarf from a brown dress, etc., then everything would be fine. They forgot that the frightened face and figure could not be changed, and therefore, no matter how they modified the frame and decoration of this face, the face itself remained pitiful and ugly. After two or three changes, to which Princess Mary obediently obeyed, at the moment she was combed up (a hairstyle that completely changed and spoiled her face), in a blue scarf and a smart dress, the little princess walked around her twice, with a small hand here she straightened a fold of her dress, there she tugged at her scarf and looked, bowing her head, now from one side, then from the other.
“No, you can’t,” she said decisively, clasping her hands. - Non, Marie, decision ca ne vous va pas. Je vous aime mieux dans votre petite robe grise de tous les jours. Non, de grace, faites cela pour moi. [No, Marie, this definitely doesn't suit you. I love you better in your gray everyday dress: please do it for me.] Katya,” she said to the maid, “bring the princess a gray dress, and see, m lle Bourienne, how I will arrange it,” she said with a smile of artistic anticipation joy.
But when Katya brought the required dress, Princess Marya sat motionless before the mirror, looking at her face, and in the mirror she saw that there were tears in her eyes, and that her mouth was trembling, preparing for sobs.
“Voyons, chere princesse,” said m lle Bourienne, “encore un petit effort.” [Well, princess, just a little more effort.]