Did you know that the global fashion industry is valued at $ 3 trillion, and the industry high fashion 300 billion?

"The Devil Wears Prada" introduced fashion even to those who did not know anything about the most famous names in the world of style and beauty before. Want to know more about the most expensive brands in apparel and accessories? Our selection contains the best of the best.

Top ten leaders

The top includes the following brands:

1. Chanel
2. Burberry
3. Hermes
4. Prada
5. Gucci
6. Dolce and gabbana
7. Ralph Lauren
8. Versace
9. Giorgio armani

These companies produce the most expensive clothing in the world.

Chanel

Coco Chanel's journey is nothing less than an epic and legendary journey to the pinnacle of fashion. Brands with such incredible stories justifiably overstate the price tag.

Coco had a unique talent for feeling what the world needed. And her projects are relevant to this day. Revolutionary small black dress remains a must in every women's wardrobe... Millions of women of all ages dream about the legendary Chanel №5 perfume. Chanel was a revolutionary who believed that luxury should be comfortable, otherwise it is not a luxury!

The Chanel brand value reaches $ 7 billion.

"Burberry"

It has been around for over a century and is probably the oldest fashion brand in the world. Thomas Burberry opened his first store in 1856 in Basingstoke (England).

The signature checkered pattern is the first thing we think of when we talk about Burberry. It was developed for the military and later gained popularity among civilians. The design has become such a hit that it is now part of a vast array of garments and accessories.

Experts estimate Burberry at $ 3.4 billion

Erme

This is exactly what the name of this brand sounds like, and not "Hermes" or "Nermes", as some people think.

Hermes has been around for over 200 years. It first appeared in the 18th century as a workshop making leather belts, saddles and bags.

Erme is the epitome of sophistication and chic with everything they do, be it expensive bags, shoes, perfumes, clothes or even home interiors. Like many other companies, Hermes has experienced its share of ups and downs in business. Nonetheless, the company has weathered all the storms and continues to be a popular premium brand serving the elite.

Having come a long way, Hermes now has $ 5 billion in revenue.

"Prada"

Miuccia Prada, born in 1949, a graduate student in political science and a former member and activist of the Italian Communist Party, is the current owner of Prada. She was the most humble heir to an elite brand that emerged in 1913.

Initially Prada specialized in the creation of handbags, duffel bags and suitcases for the Italian elite. However, when Miuccia Prada took over, she launched luxury clothing for men and women. Prada has gained popularity even before this collection was released.

The company has an estimated net worth of $ 2.4 billion. Clothing and accessories from the brand are still among the most sought after around the world.

Gucci

The history of Gucci began in the 19th century. The company is now considered the most successful Italian brand in the world.

Gucci, who worked in Paris as an immigrant hotel worker, was fascinated by the premium handbags, so they formed the basis of his business idea. Then he returned to Florence, his native city, and started working on opening a company. His sons joined him and helped expand the business in Milan and Rome.

The Gucci brand has always attracted a lot of attention. Over time, the company's products penetrated the US markets. The first store was then opened in New York in 1956 and eventually in other major cities in the United States.

"Dior"

Christian Dior, aka Dior, began his career as a prestigious couturier in 1946. The company later expanded to include Baby Dior for children and Dior Homme for men.

The company was one of the first to present its complete collection at its own residence, which was also their flagship store at 30 Avenue Montaigne Paris. In 1947, Dior also launched the Miss Dior perfume line.

Dolce and Gabbana

Dolce & Gabbana is relatively new compared to other big names in fashion houses. It all started in 1985 when Domenico Dolce and Stefano Gabbana began to gain popularity.

Dolce & Gabbana started with knitwear collections in 1987, and also launched two separate lines of lingerie and swimwear, which also became a hit. Their clothes fell in love with Hollywood actresses, wearing this label was considered a status symbol. Today the company also produces the best fragrances.

Dolce & Gabbana's $ 1.4 billion revenue speaks volumes for the brand.

Ralph Lauren

Shortly after he left his job in the army, Ralph Lauren joined the Brooks Brothers as a salesman and became the best in the business. He convinced the leadership to let him open his own line.

Ralph then started his own company in 1971. Today it produces perfumes, accessories, menswear and women's clothing... Ralph Lauren also designed the costumes for The Great Gatsby.

The corporation's net worth is estimated at a whopping $ 5 billion.

Versace

Gianni Versace is an Italian who comes from a family of designers. He got into the fashion world quite early. He started working for his mother right after high school... He later moved to Milan and started freelancing. Eventually, he created his Versace label in 1978 and launched his first clothing collection.

He was also the first designer to understand the importance of Hollywood stars and supermodels, so he was especially active with this audience.

The $ 800 million empire was built in less than ten years. Today the brand is valued at 5.8 billion. After the death of Gianni, the company is headed by his sister.

"Giorgio Armani"

The Armani company started working in 1978 in Milan. Today there are several directions, for example, Armani Jeans, Armani Kids, Emporio Armani.

The brand's sales are over $ 3 billion per year.

Grace Lunn / picture alliance / Runway Manhattan / Global Look Press

In order to understand why clothes from a fashion boutique are expensive, you need, first of all, to trace the route of designers and understand at what stage of production the dress starts to cost as a quality rest abroad - frightening zeros cannot appear on their own.

It should be said right away that there are exactly the same mystics here as in the accounting report. First, you need to add up the two necessary expense items for any brand: the first includes office rent, team salaries, production, boutique space rent, and, of course, logistics. The second article contains the cost of fabric, which is the most stable variable in this equation, as well as the labor of the person who sews this thing. But that's not all, because in addition to the above, money is spent on marketing, and this is already a key component of the brand's success.

The severed heads in the hands of models at the Gucci show in Milan, or walking out of the hotel in Balenciaga sneakers are all strictly calculated marketing.

The costs are summed up and then divided by the number of developed parts of the collection, thus the cost of one item is calculated. As a rule, brands without worldwide fame sell their clothes following this algorithm.

Bella Hadid during the presentation of a Bulgari billboard in Times Square in New York, February 2018

If you consider one of the biggest names in the industry - the house, you can guess where the legs grow from the cost. Leaving aside the aforementioned material criteria and remember: Chanel is an investment in status. Like any investment on the market, it pays off due to its influence on the consciousness of others.

In other words, if a wealthy lady thinks about buying a clutch made of shiny sequins, she will gladly purchase a black reticule with the brand's logo. And all because we are getting old, but the classics are not.

In the fashion industry, a person is not taken seriously until they see a branded thing on him, this vision has long been outdated and seems absurd, but this does not make it less true.

Marketing strategy is now the main phrase for any fashion designer, so Haute Couture clothing is slowly dying out, it is very difficult to advertise it. However, the brands do not give up while the Oscars are being held, and the husbands of women from the Middle East will continue to extract oil, and the haute couture will have wealthy clients.

Russia without wool

Mohammad Ponir Hossain / Reuters

Those who dream of designer brands, but are not yet ready to buy Balenciaga sneakers or Chanel suits, pay attention to Russian brands. In Russia, there are both production facilities and designers who share a craving for beauty and a dislike for the euro exchange rate. However, their prices are formed on the same principle as the cost of luxury brands. And they also spend a lot of money - but not on marketing, but on production. In particular, on fabric.

There are a lot of enterprises in Russia that sew good quality clothes, but the sphere is still not fully developed. Some enterprises are not mechanized: according to the Russian designer, who, by the way, invests not only in production, but also in marketing, there are miniature factories in Russia, one of which is in the Smolensk Monastery.

The fabric that the nuns sew can also be bought, but a meter of this fabric does not cost 2 rubles, but 60 thousand.

Posted by ARTEM KRIVDA DESIGN (@artemkrivda_design) Feb 24, 2018 at 7:14 PST

“It is clear that in order to weave a meter of jacquard, they need a month of time. The fact is that with the volumes that we need to sell our products and reduce its cost, this is basically impossible, ”said the designer.

Therefore, the most accessible are still production in Italy and France - the oldest in Europe. There, with a 70% discount, you can buy almost any fabric with a very limited amount of money. However, even here, for compatriots, the process is replete with pitfalls: the materials still need to be cleared through customs, and this also requires funds.

There are many types of fabrics that can be used to make everyday clothes, but the most common is a footer - natural cotton fabric, its quality greatly depends on the country of origin. “The Italian footer costs about 20 euros per meter, the Turkish one starts from 8, but there is also Malaysian and Chinese - mass market brands sew mainly from them. The problem of the latter is that the pants or hoodies from it crumble after the first wash, which means that it is no longer possible to work with this material, ”said Artem Krivda.

Where to find hands

Designer Ksenia Seraya sews clothes from wool. According to her, in Russia it is much more difficult to come to an agreement with a production that does not want to make small editions of clothes: “Production wants to make money, it is not interested in making designer clothes, because it contains a lot of technological innovations. Each designer tries to bring them in, and the manufactures strive to work on checking the acceptance. " Gray added that

in 5-10 years, Russian factories will finish rebuilding and will be financially interested in working with designers.

Yuri Pitenin, designer of the Saint-Tokyo brand from St. Petersburg, brings materials from Italy and sews models in his workshop. He says that designer clothes cannot be in the same price segment as mass-market.

“Everything here is tied to fabrics, quality and circulation. Ours and their things shouldn't cost the same, ”Pitenin explains that the prices for clothes of Russian designers sometimes look too high.

Why, when buying a T-shirt for 9,000 rubles, you should not expect durability from it? If you are giving a significant amount of money for a product, you need to think about what components influenced the price and made it exactly like that. It is worth understanding that a simple cotton T-shirt cannot cost these same 9,000 rubles - such a cost is simply nowhere to come from. This means there are several reasons for added value. In this post, we'll take a look at each of them.

What are the reasons for the high prices

Relevance (hype)

When you buy such a T-shirt, you buy brand identity in the form of a print, logo, white stitches on the back or even a small tag inside.

Status

A very difficult point. This is the sum of outward projection and the attitude of others. The Kiton suit and the suit of a small Italian sartoria are two big differences, and depending on the environment, the status of a thing can vary over a very wide range. In some ways, the things that are bought for status are the strongest show of belonging or desire to belong, whether it's straight Brioni jeans, a Boy London tracker, or an Adidas tracksuit.

A similar story with "uniforms" in Ivy League universities - clothing as an indicator of the role in the hierarchy and belonging to a particular group.

Material

The most controversial point. Material cost does not always correlate with durability, and durability with quality. The money is given for the unique characteristic of the fabric. It can be soft, ultra-fine cotton with silk, or oak, natural dyed linen, or an ultra-technological blend of nylon with cupro and modal. In addition to unique tactile color and functional characteristics, each material also has an indicator of durability, which also varies depending on subsequent treatments. A T-shirt for 9,000 rubles can last more than one year, but it can go holes in a month or spots from a couple of walks on a sunny day. At the same time, both will buy, but different people and for different reasons. The fabrics themselves can be purchased both externally and ordered for a specific clothing line, or even a certain model products.

A marathon runner needs good ventilation and is ready to buy a T-shirt once a season if it will perform its function perfectly. A business representative who travels a lot needs trousers that do not wrinkle, are comfortable and get dirty a little, but at the same time look as calm as possible; for allergy sufferers - hypoallergenic things. Unfortunately, there are no materials that would combine absolutely all or even most of the advantages and, at the same time, would not have clearly expressed disadvantages.

A marathon runner needs good ventilation and is ready to buy a T-shirt once a season if it will perform its function perfectly.

Idea

With this point, everything is much easier. Additional cost for novelty, unusual, non-standard, original idea... Most interesting example: Ann Demeulemeester feather pendant. If you have ever dealt with wiring and lighting fixtures, you will immediately recognize the part that is responsible for fastening the pen. This is a replica of the inner metal part of the electrical strips, also known as terminal blocks, a D-section tube with two fixing screws. It is such a recognizable idea and form that no one else repeats it.

Rarity

All limited edition items, T-shirts, glasses, sneakers - whatever. Everything is also clear: things whose value is largely associated with the complexity of the purchase. After the disappearance of the circulation from the sale, the overpayment when buying "by hand" often reaches 100% or more. Take Nike Roshe Run Metric QS for example. Female model Roshe Run in an unusual performance was released in May this year. Few stores have ordered these sneakers in men's sizes... We bought them out quickly enough, and in this moment it is not possible to find them in the amount of more than 41.5 - and even then with an overpayment of almost two times.

Complexity

Some things are really difficult to make, or the manufacturing process is intentionally complicated. The price to pay for "reinventing the bicycle," but with a carbon one-way fork, fully recalculated mates and a non-obvious shape, is pretty high. The complexity is expressed in the minimum tolerances, ultra-high quality of tailoring or an individual production process, which means the absence of an established technological process, and, consequently, the work of a high-class technologist and a certain amount of trial and error. The complexity of the model should not be confused with the complexity of the material: even the simplest cotton can be sewn with tolerances of no more than 0.3 mm and taped to all seams.

Examples: Aitor Throup and his collaborations with Umbro, CP Company, Stone Island, Acronym.

Story

This point applies not only to heritage brands, but also to any for a long time existing brands. From leather manufacturers from Italy, every second small factory in which has three or four generations working in production and following the "real traditions of tanning leather", and large fashion houses with their archives to small new brands. Such appear like mushrooms after the rain, with promises of "clothes according to historically correct patterns", on "the very sewing machines"From" that wildly rare Japanese slow vintage jersey ". The historical component can be expressed only by an inscription in a press release and on a tag, or it can really have a foundation, but in any case, you will have to pay extra for it.

Examples are countless: Edwin, Levi's Vintage Clothing, Geoffrey B. Small, IISE, Gustin.

The historical component can be expressed only by an inscription in a press release and on a tag, or it can really have a foundation, but in any case, you will have to pay extra for it.

Cut

This paragraph is intuitive. Why a thing on a hanger and on a body looks completely different. Why you can overpay for a well-fitting jacket, and why they hunt for correctly fitting jeans in all online stores in the world.

This is how much the patterns fit for you, according to which the thing is cut, how much you like the silhouette, or does it correspond to your ideas about how the thing should look. Length, fit, comfort, and so on. Finding the perfect item is very difficult and often requires you to spend more than you initially thought.

Outcome

Among all the above points, there is no durability. Today it is very rarely taken into account in production. This is the paradigm of the industry, new is always better. This is why you shouldn't be upset when the H&M T-shirt lasts a couple of seasons longer than Our Legacy, and the shoulder straps of the Visvim backpack wear out in six months. Okay, a year.

The added value of things almost always consists of several, if not all, items, as one is rarely enough to justify a high price. It is worth considering when buying another T-shirt or trousers: what exactly are you giving your money for? It is possible that you are not paying what you wanted.

Today, durability is rarely taken into account in production - new is always better.

The principle of comfort is simple: spend money on the area to which you give most of your money. For example, if you often work at the computer, first of all you need to take care of a comfortable chair and a good desktop.

This principle works great with clothing as well. Most of us spend all day in it. So, first of all, you need to make sure that it is comfortable and beautiful.

Clothing is not an investment in the literal sense of the word: it will not rise in price and you will not be able to sell it for more than you bought it (we are not talking about rarities now). It's still helpful to think of her as a down payment for your daily comfort and the assurance that you look good.

For example, it’s better to have two jeans that look good and fit, make you look good, and last a very long time, than six jeans that are “okay,” but they squeeze and crushed and will last no more than a year.

Not everyone is ready to buy a T-shirt for 12-15 thousand rubles: it is unreasonably expensive. It seems that these things are sewn by elves from the tears of virgins, obtained on a moonlit night, otherwise where are the prices? But spending 5,000 rubles on a set of comfortable T-shirts for daily wear is okay.

Quality clothing makes you feel good

People have a wide variety of sizes and shapes, and cheap clothes are still made for one “perfect person”, because of which I constantly have to carry jeans to the atelier after buying to cut my trousers.

Low-quality shirts, for example, look terrible on people who are not folded in a particular way. If the shirt is looser or stiffer in some place, you feel uncomfortable. And this is reflected in your body language, which is easily understood by other people (often unconsciously) and forms an attitude towards you.

Whether we like it or not, clothing is a part. Your clothes show your social status and how you feel about yourself and the world. Just a couple of good things can make you proud of your appearance.

Waste money on quality clothes sometimes seems frivolous, but in some cases you cannot afford to save on clothes. For example, when you want to get a prestigious job.

Count before buying

Cheap clothing costs you a lot in the long run. Poorly sewn items made from low-quality materials wear out faster. You have to spend money to fix it, and then you throw it away anyway and buy a new one. Whereas you could wear quality clothes two to three times longer without any repair costs.

The point is not more. The point is to spend a little more on a few good things, not stuff your closet with bullshit.

Everything can be calculated. Fashion blog Legos in my Louis advises to calculate the "cost of wear" using the formula:

• the cost of the item + the cost of maintaining it in good condition / wear period.

For example, you bought cute but expensive jeans (7,000 rubles) that have served you for five years. We consider:

• 7,000 rubles + 300 rubles (purchase of powder and stain remover for 5 years) / 780 days (3 days a week for 5 years) = 9.3 rubles a day.

Now let's imagine that you bought cheap jeans for 1,500 rubles. They will last you a year before they fray or rip. We consider:

• 1,500 rubles + 100 rubles (for detergent) + 400 rubles (cut long trousers, replace a broken zipper and other similar expenses) / 156 days (3 days a week throughout the year) = 12.8 rubles a day.

It turns out to be more expensive. In addition, every year you will need to go to the store again and buy new jeans, and they will look worse than expensive ones.

Of course, this formula only works for items that you intend to wear all the time. If you choose, for example, a swimsuit that you wear 10 times a year for 3-4 hours, it will be more profitable to buy the cheaper option and save money on other things.

That's why, before buying something, you need to think it over.

Expensive clothes and impulsive purchases

Cheap clothing suggests that it is far more dangerous to your wallet than occasional hefty spending on quality items.

To spend 500 rubles here, 1,000 rubles there - it seems that these are sheer trifles. But if you add up all these expenses, you get a solid amount. Thus, you can spend a lot of money on clothes in a year, and end up wearing only two or three things from everything you bought.

When you buy something of high quality, you know that you are spending a significant amount, which means you think longer before you do it.

You think if you need this thing, how often you will wear it, how much you want to acquire it. You evaluate all the qualities of a thing: its color, how it sits, how it feels.

As Heather Levin explains in an article on Money Crashers, it's good to have quality clothes in your wardrobe because you spend on them. more money and it means something to you. You really think about your purchase, consider and evaluate it, rather than buying an item simply because it looked cool on a mannequin when you walked by.

How to make sure you are buying quality clothing

It is not a pity to buy an expensive thing, which is pleasant to put on and which is well-sewn, even for a substantial amount. Especially if you know you will wear it often. Unfortunately, not all expensive items are of high quality.

If you don't know how to tell the difference between well-tailored clothes, you need to find a starting point. Go to a store that you know sells quality items. They can be very expensive, but you don't need to buy them. It is enough to appreciate and remember the details.

Look at the seams (the more stitches per centimeter, the better). Find out what kind of fabric things are made of, remember what it feels like. Check how well buttons, buttons, etc. adhere to clothing. After you evaluate the quality from all sides and remember all its features, go to a store with affordable prices and choose something similar.

If you do not want to walk for a long time, pay attention to the seams. Pull the fabric at the seam in different directions: if there is free space, the item is poorly sewn and will not serve you for a long time.

Here are some more rules for buying good clothes:

1. Don't chase names... Clothes of even the most famous brands may be of poor quality.
2. Try it on before buying... This will help you test how comfortable the clothes are and how you are wearing them.
3. Spend more on what you wear more often... There are things you wear all the time: jeans and T-shirts, shirts and dresses. It would be rational to spend more money on these clothes than on fantastically beautiful Evening Dress or a suit that you wear a couple of times in your life.
4. Spend less on things you rarely wear... Swimwear and other clothing that you only wear a few times a year can save you some money and will not wear out quickly.
5. Don't buy designer clothes at the end of the year... Designers present new collections in spring and autumn. At the end of the year, enterprises that produce clothes according to their sketches lower prices for products and produce trendy items of lower quality and from cheaper materials.
6. Order things at the atelier... The better a thing sits on you, the more willingly you will wear it.
7. Try to buy clothes that go with everything... When choosing clothes, think about what you can combine it with. For example, buy jeans that fit all of your T-shirts and shirts: you don't have to buy another one and you can create more looks with fewer clothes.
8. Learn to mend clothes... If your favorite thing is torn, you can always sew it up yourself or give it to a tailor shop. And if you get dirty on a thing, a quick reaction and knowing what is being washed with what will help without a trace.

What approach do you use when shopping for clothes?

It has happened to you that you look at a thing, then look at the price tag, then again at the thing, and you have the thought, “Maybe something is mixed up? Well, how can IT cost so much? " I think you've often come across the fact that a completely unremarkable T-shirt / shirt / jeans / bag turns out to be more expensive than you would like. What is the reason for such prices and what are people willing to pay money for? Let's figure it out together.

Brand name

Of course, the first thing that comes to mind when we see expensive price tags on clothes is this. Each brand, especially one with a worldwide reputation, has a certain status and pricing policy. A luxury brand cannot reduce the cost of its products, because this can significantly affect its image and everything that it produces will lose its value. If everyone could afford to wear clothes from famous designers, they would not be considered an indicator of prestige and a certain status in society.

In addition, the brand sells not only clothes, but also a certain lifestyle, philosophy and values ​​that it embodies.

And, of course, an eminent brand assumes high quality. Unfortunately, this is not always the case, and there may be expensive branded items that leave much to be desired. But those brands that care about their status will not risk them for the sake of low-quality products.

Material

Of course, the material from which the garment is made will greatly influence its price. For example, if it is some kind of super-warm waterproof, in which you even go to the North Pole, then it will be clear why its cost is much higher than less reliable models.

If a garment is made of a material that is expensive and rare in itself, such as the fur or skin of certain animals, natural silk or wool, it will be more expensive than similar models made from artificial or cheap materials. But this will also affect the quality of the product. In addition, the most simple thing can be decorated with expensive decor - Swarovski crystals, for example, immediately add a couple of hundred monetary units to the cost.

In addition, some materials have unique properties... For sports, for example, you need clothing with good ventilation, and athletes are willing to pay more for a regular T-shirt with such qualities. Or if a person suffers from allergies, he is willing to pay a large sum for a hypoallergenic material.

Well, let's not forget that even the simplest cotton can be of different quality... For those that will live for more than one year, you can pay a large sum, and for those that will wear out in a month, tear and turn into a rag, it is not worth paying even a little money.

Cut

When people talk about the perfect jacket or dress, it is unlikely that they imagine anything that will not sit or look better on a hanger than on a person. A good cut is an individual thing and is not typical for most stores that sew clothes according to standard patterns.

Agree, you, too, are ready to try on many pairs of jeans to find the ones that fit perfectly. Such a thing is either made to order, or is searched for in all stores. And things with a good cut, even in ordinary stores, will cost an order of magnitude more.

Relevance

Fashionable and popular items will be overpriced if only because the majority will want to buy them. As the saying goes, demand creates supply. There is largely a question of product promotion.

A piece of wardrobe becomes a trend in several cases: when famous people and opinion leaders choose it, when it is successfully spotted at shows or on the Internet, well, or simply because of a good occasion. Then the scheme is as follows: the product is bought by people who follow fashion, popularize it more and more, including through social networks and more and more more people want this thing and feel that they need it, and in the end they buy this already incredible fashionable thing... Most often, the popularity of such things lasts one season, and they are replaced by new popular models.

An excellent example - complete with the image of the "brutal bearded lumberjack" or the notorious ugg boots. And what about the T-shirt with Monica Bellucci's breasts, which a couple of seasons ago could be seen on every second girl in the city?

These things may not be of the highest quality, but they will be bought at any price because they are fashionable.

Idea

Here, I think, everything is clear. If the clothing is original, non-standard, carries novelty, author's style and idea, it has the right to stand out not only in appearance, but also in price.

An idea can mean anything - and a non-standard cut, and an author's print, and unusual properties things in general. For example, a convertible bag that can be used by ten different ways, it is worth it to give out a large sum for it.

Status

This refers to the desire of a person to show their belonging to a certain stratum of society. Sometimes, more prestigious than it really is.

I immediately remember an anecdote about a man with the latest iPhone model, who eats a doshirak. But despite the fact that sometimes it can look comical, people are willing to pay for things that will help them show high status. In general, clothes with certain characteristics are often chosen to “blend in” with the environment.

For example, a mid-level manager will buy a suit more expensive and better to match colleagues in higher positions and, thus, become “familiar” in their environment and, possibly, subsequently move up the career ladder.

And, of course, this point applies not only to those who want to look better than they really are, but also to those who really belong to the upper strata of society. For people with a certain status, it is simply not comme il faut to buy clothes from mass markets or from low-quality materials.

Limited edition

A thing released in limited quantities is more difficult to buy, and, therefore, it already has a certain value for its exclusivity. So, it can be clothes from the capsule collection of the brand with famous designer, or a line of clothing released for a specific event.

It's safe to say that such things can be a good investment. There will always be some collectors who want to outbid your exclusive. So there may be a chance to return and increase what was spent. But this is so, by the way.

For belonging to a special society, a "circle of the elite" who have something unique, people can shell out considerable sums.

Complexity

Simple sewing is easy. But an Alaska jacket with many pockets is more complicated. What am I doing? There are things that are very difficult to make, and this process takes a lot of time and effort. Therefore, they will be expensive. This applies, for example, to innovations such as clothes that repel dirt. In this case, there is no proven technical process, and you need a professional who would spend his time on improving it.

Another example is custom tailoring or products self made... They will be an order of magnitude more expensive than those stamped at the factory, for the same reason - it is more difficult to make them manually. And all because it will be done by a living person, not a machine.

Story

Any thing must have a legend - it is. For instance, Swiss Watches, which for more than a century have been produced by one family, and the secret of their manufacture passes from father to son. Or traditional ways leather processing like Goosecraft does.

But there are things that do have a story. For example, the Levi’s Vintage Clothing line, which features jeans made according to the patterns of the first models, which, as you know, are the founder of the brand.

This is a legend, or a reliable fact, but you will have to pay extra for the historical component.

Of course, all these points are very conditional and far from comprehensive, and most often the high price is due to several of them at once. Therefore, before you shell out 1000 hryvnia for a T-shirt, think about what exactly you are paying for.